Showing posts with label digital marketing. Show all posts
Showing posts with label digital marketing. Show all posts

Thursday, August 1, 2013

Data Privacy and Security Gurus partner with Black Dog Promotions to launch Data Privacy Network

Black Dog Promotions, a digital marketing, public relations and business development agency announced it has partnered with leading data privacy and security experts to form Data Privacy Network (http://DataPrivacyNetwork.com)

Tempe, AZ, August 01, 2013 - Black Dog Promotions, a digital marketing, public relations and business development agency announced it has partnered with leading data privacy and security experts to form Data Privacy Network (http://DataPrivacyNetwork.com) to take advantage of the rapidly growing market for data and online privacy and security.

Whether it's social media, cloud computing, the internet, or foreign hackers, the challenges to protect sensitive data are becoming more daunting by the day. With the average cost of a data breach estimated to be $500,000, companies need to be armed with the knowledge to secure their data in order to protect themselves. Data Privacy Network is on a mission to raise awareness of the risks that put our data privacy in peril. DPN can help companies better protect their sensitive data, which in turn protects their customers, and themselves from being the victim of a data breach.

The experts at Data Privacy Network note that, While no computer is completely 'hack-proof' and no one vendor solution is the holy grail of computer security, companies can take steps to better protect themselves. In fact, when done correctly, data security can be eloquent. Properly use the equipment you have, and maximize your data security ROI. I am thrilled to align ourselves with 'Best of Breed' consultants, products and services to provide the best solutions to individuals and businesses of all sizes”

Black Dog Promotions CEO Scott Kelly added, “Eight months ago we submitted an article on online security to the media and the response was overwhelming and we knew we were on to something. Since then we have assembled a team of highly qualified consultants and speakers along with outstanding products and services to help solve the data privacy and security issues that are talked about daily in the media. We look forward to becoming a leading resource for data privacy and security solutions.”

To learn more DPN's products and services, visit http://DataPrivacyNetwork.com Contact Scott Kelly to explore partnership opportunities at: scott@blackdogpromotions.com

Contact:
Scott Kelly
Black Dog Promotions
9920 S. Rural Rd., Ste 108
Tempe, AZ 85284
480-206-3435
scott@blackdogpromotions.com
http://www.blackdogpromotions.com

Friday, November 18, 2011

New RedEye Webinar: Behavioural Email Made Easy

How triggers and abandoned basket campaigns will boost conversion

Shenley Wood, Milton Keynes, November 18, 2011 - RedEye today announces the next in its series of concise, free digital marketing webinars, ranging from basic advice up to advanced practices. ‘Behavioural Email Made Easy’ takes place on Tuesday, December 6th, 2011 3:00 PM - 3:30 PM.

This webinar will act as a beginner’s guide for anyone interested in learning how behavioural email can be easily implemented in order to improve online conversion. Relevant to all ecommerce sectors including retail, travel and gambling, this brief session packs in a lot of useful content and uses real-world case studies to illustrate how simple and effective behavioural email is at generating extra revenue.

Behavioural email is undoubtedly one of the best ways to improve conversion. Used correctly, it doesn’t need to be difficult or expensive. For example, targeting basket abandoners is one of the simplest and most effective forms of behavioural email. Yet only used by a small fraction of brands, this can boost response rates and ROI immediately.
Featuring client case studies from Budget Rent A Car and Monarch Airlines, learn how you too, can improve conversion, sales and ROI.

* Learn what behavioural email is and why it is so effective

* Discover the range of triggers available to improve conversion

* Understand how to easily implement automated campaigns

Title: Behavioural Email Made Easy
Date: Tuesday, December 6th , 2011
Time: 3pm-3.30pm
Speaker: Mark Patron, CEO RedEye

About the speaker
Mark Patron has been CEO of RedEye since 2006. He has 25 years’ experience in direct, data and digital marketing. He founded leading direct marketing companies Abacus and Claritas UK, now Acxiom. Chairman of AIM listed company Twenty Plc, he was voted one of UK’s most influential direct marketers by readers of Precision Marketing magazine.

How to Attend
To register for free visit: http://www.redeye.com/events/webinars/

Press Contacts
Katie Traynier, Marketing Manager: katie.traynier@redeye.com, 01908 340 903

About RedEye
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 4 European offices (London, Milton Keynes and Crewe in the UK and Dusseldorf, Germany) and has just launched its first US office in New Jersey. RedEye clients include Skype, Ford, French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker. http://www.redeye.com

Contact:
Katie Traynier
Marketing Manager
RedEye
26 Shenley Pavilions
Chalkdell Drive
Shenley Wood
Milton Keynes MK5 6LB
01908 340 903

Thursday, September 29, 2011

New RedEye Webinar: What Test Next?

Learn how a testing strategy will improve your online conversion

Shenley Wood, Milton Keynes, September 30, 2011 - RedEye today introduces the next in its monthly series of concise, free digital marketing webinars entitled - ‘What Test Next?’ This 30-minute session takes place online at 3pm on Thursday 6th October 2011.

Every online marketer understands the importance of testing. However, with all the data available at one’s fingertips, knowing what to test and when to test can be a challenge. Too often marketers guess what factors to concentrate on and end up testing things that have little or no impact on conversion rates.

Using a process of Conversion Rate Optimisation (CRO) companies can use online data to evaluate what changes will have the biggest impact and produce a successful testing strategy to effectively and continually optimise their online business.

Attend this RedEye webinar to discover how you can implement a successful testing process that will improve your online conversion:

* Understand why the process of Conversion Rate Optimisation is important to your business.

* Learn how to use your data to prioritise your tests and achieve your conversion goals.

* Discover the importance of reporting on tests and the impact each test has on the full testing process.

Title: What test next?

Date: Thursday 6th October

Time: 3pm-3.30pm

Speaker: Chris Gibbins

About the speaker
Chris Gibbins has extensive hands-on experience in usability testing, user experience research, eye tracking, information architecture and user-centred design; plus, a background in web development, animation, illustration and art. Over the last few years he has played a vital role in the development and implementation of RedEye’s conversion rate optimisation (CRO) strategy combining usability, analytics and AB/multivariate testing.

How to Attend

To register for free visit: http://www.redeye.com/events/webinars/

Press Contacts:
Katie Traynier, Marketing Manager: katie.traynier@redeye.com, 01908 340 903

About RedEye:
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 4 European offices (London, Milton Keynes and Crewe in the UK and Dusseldorf, Germany) and has just launched its first US office in New Jersey. RedEye clients include Skype, Ford, French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker. http://www.redeye.com

Contact:
Katie Traynier
Marketing Manager
RedEye
26 Shenley Pavilions
Chalkdell Drive
Shenley Wood
Milton Keynes MK5 6LB
01908 340 903

Wednesday, September 21, 2011

Latest RedEye webinar: Understanding Behavioural Email and How it can improve your Online Business

28th September: Learn to use campaigns driven by online behaviour - in association with Internet Retailing magazine

Shenley Wood, Milton Keynes, September 22, 2011 - RedEye announces the next in its series of concise, free digital marketing webinars entitled: ‘Understanding behavioural email and how it can improve your online business’. Designed for online marketers, this practical webinar will provide insight for retailers and other ecommerce operations to focus on driving extra business.

In association with Internet Retailing magazine, the webinar will be hosted by its editor, Chloe Rigby, and presented by Matthew Kelleher, RedEye’s Commercial Director.

As email continues to grow, the traditional ‘newsletter’ approach is declining in effectiveness. To be successful, online companies must communicate with customers using email campaigns relevant to specific online behaviour.

Behavioural email, such as basket abandonment, is one of the most effective ways to improve online conversion, however few companies are currently doing it. Latest RedEye research reveals that currently only 14% of online retailers use basket abandonment email.

In this innovative presentation, RedEye will take you through the research undertaken over the past year and discuss how clients are using behavioural email to achieve results such as 5000% ROI and 20% conversion. Attendees will:

* Discover what behavioural email is and how it can work to improve conversion.

* Understand how behavioural email is currently being used by online retailers.

* Learn how to implement automated campaigns at a low cost, with a big ROI.


Title of webinar: Understanding behavioural email and how it can improve your online business

Time slot: 3pm

Date: Wednesday, September 28th

Speaker: Matthew Kelleher, Commercial Director, RedEye

About the speaker:
A Masters graduate in Economics from the LSE, Matthew worked for Acxiom for 16 years, starting at NDL, Claritas and most latterly Acxiom. He undertook a variety of divisional director roles, most notably launching Claritas Interactive in 1999 and overseeing its European development. A founder member of the DMA Email Council, Matthew is responsible at RedEye for the service and delivery of email solutions for all clients as well as for the growth of the business.

Press Contacts: Katie Traynier, Marketing Manager: katie.traynier@redeye.com, 01908 340 903

About RedEye:
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioural email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self-service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker. For further details visit: http://www.redeye.com/

Contact:
Katie Traynier
Marketing Manager
RedEye
26 Shenley Pavilions
Chalkdell Drive
Shenley Wood
Milton Keynes MK5 6LB
01908 340 903