Showing posts with label entrepreneurship. Show all posts
Showing posts with label entrepreneurship. Show all posts

Wednesday, July 11, 2012

Center for Productive Longevity Organizing Events to Stimulate Entrepreneurship Among Baby Boomers

Meetings to be Held at Babson College, Northwestern University/Kellogg School, and University of Denver

Boulder, CO, July 11, 2012 - The Center for Productive Longevity (CPL), which serves as the bridge between people 55 and older and opportunities that enable them to continue in productive activities, is organizing three more meetings this fall in the “Spotlight on Entrepreneurship Opportunities for Baby Boomers” series. The meetings are designed to contribute to a national momentum for new-business creation, which enables Baby Boomers to remain productively engaged and also facilitates national economic growth.

The events will be held for people 50 and older at Babson College in Wellesley, MA on September 14, Northwestern University/Kellogg School of Management in Chicago on October 11, and the University of Denver on November 15. To register and view preliminary agendas, visit http://www.ctrpl.org/entrepreneurship-meeting/overview. Sponsors of upcoming meetings include AARP, CPL, and a number of other organizations.

Each of the meetings will have presentations by three successful entrepreneurs. The meetings will also include two rounds of interactive breakout sessions on topics relating to new-business creation and how to become an entrepreneur, including: risks and rewards of being an entrepreneur, strategies for identifying and selecting potential business opportunities, developing a business plan or business concept statement, and exploring funding support.

The first meeting in the series was held March 27 in Kansas City, MO at the Kauffman Foundation, a focal point for entrepreneurship in America, and attracted 95 participants. The written evaluations indicated that the meeting was extremely successful: 87 percent of the participants reported that it increased their awareness and understanding of the benefits and opportunities provided by entrepreneurship, and 97 percent stated they were now more likely to create a new business.

This interest in entrepreneurship as a career after retirement is reflected in national research as well, with increasingly more people 55 and older creating their own businesses. In fact, according to Kauffman Foundation research, the relative percentage of entrepreneurs has increased by almost seven percent for people 55-64 from 1996-2011, the largest increase among all age groups; by contrast, the percentage dropped about five percent for people 20-44.

The minimum age level is 50, and qualified people can register now for one of the following meetings at http://www.ctrpl.org/entrepreneurship-meeting/overview:

September 14, 2012: Babson College, Wellesley, MA
Babson College has been selected for each of the last ten years as having the best post-secondary school program on entrepreneurship in the country. Leonard Schlesinger, the President of Babson College, and Ralph Sorenson, past President of Babson College and founder of its Center on Entrepreneurship, will be the opening speakers.

October 11, 2012: Northwestern University/Kellogg School of Management, Chicago, IL
Dr. Paul Magelli, Senior Director, Academy for Entrepreneurial Leadership, University of Illinois at Urbana-Champaign, and James Shein, Professor of Entrepreneurship, Kellogg School, will make the opening presentations.

November 15, 2012: University of Denver, Denver, CO
The details for the Denver meeting are still being finalized, but will include Courtney Price, President of VentureQuest, and one other speaker. Go to http://www.ctrpl.org/november-15-2012 for the latest information.

The number of participants will be limited to 125 on a first-come basis. The cost of $35 per person covers inclusion of a spouse, if desired, and a post-meeting workshop on the “how-tos” of creating a new business. Payment to the Center for Productive Longevity must be received by the first of the month in which the meeting is held to confirm participation.

CPL has also initiated a national competition, the Later-Life Story Contest, for people 55 and older. The competition has two categories: Entrepreneur Success Stories and Inspirational Later-Life Stories. A panel of three independent judges will select one winner from each category who will receive $1,000 and a specially designed trophy. CPL will post the best stories on its website (ctrpl.org) under “Success Stories.” The contest deadline is August 31, and winners will be announced on October 1, 2012.

To submit a story, visit www.ctrpl.org/laterlifestorycontest and complete a submission form. Entrants must be 55 and older, have a compelling story to share, and be willing to have it posted on the CPL website for viewing and for possible publication. Stories may also be sent to James Hooks at jhooks@ctrpl.org.

For more information on CPL, the meetings and how to submit entrepreneur success stories, visit www.ctrpl.org or Facebook at www.facebook.com/CTRPL.

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939

About the Center for Productive Longevity
The mission of CPL is to stimulate the substantially increased engagement of people 55 and older in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. Visit ctrpl.org for more information. Follow us on Facebook at www.facebook.com/CTRPL.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020

Thursday, April 26, 2012

Baby Boomers Are Fastest Growing Segment in Entrepreneurial Wave

Recent Event Attracted Nearly 100 Baby Boomers to Discuss Benefits of Entrepreneurship

Boulder, CO, April 26, 2012 - The Center for Productive Longevity (CPL), which serves as the bridge between people 55 and older and the opportunities that enable them to continue in productive activities, today announced the results of the first in a series of four meetings, “Spotlight on Entrepreneurship Opportunities for Baby Boomers.” During a time of high unemployment and low economic growth, CPL initiated the 2012 series to stimulate the interest of Baby Boomers in new-business creation.

The first event was held at the Kauffman Foundation in Kansas City, MO, a focal point for entrepreneurship in America, and attracted almost 100 participants to engage in interactive discussion and dialogue about entrepreneurship. Sponsors of the event included the Kauffman Foundation, AARP, the National Association for Community College Entrepreneurship (NACCE) and CPL.

Written evaluations from the event indicated that almost all participants have a strong desire to start a new business; 97 percent stated they are more likely to create a new business as a result of attending the daylong meeting.

These responses mirror a national trend where increasingly more Baby Boomers are starting their own businesses. In fact, according to the Kauffman Foundation, from 1996 to 2011 the number of Baby Boomers starting a business increased by nearly seven percent, the largest increase among all age groups. For people 20-44, the number of people starting a new business actually fell about five percent during that same time period.

“There is a wide range of individual, economic and societal benefits for the Baby Boomers to start new businesses,” says William Zinke, 85, founder and president of CPL. “People are living longer, yet often retiring earlier, and recent AARP studies confirm that 80 percent of Baby Boomers indicate their intent to continue working after leaving regular career jobs.”

Additional feedback from the meeting found that 87 percent of attendees stated that the event increased their awareness and understanding of the benefits and opportunities provided by entrepreneurship “very much” or “a great deal.” Seventy-seven percent indicated that they were “a great deal” or “very much” more likely to pursue programs or courses on entrepreneurship as a result of attending the event.

Speakers from the March meeting included Benno C. Schmidt, Jr., Interim President & CEO, Kauffman Foundation and former President, Yale University; Bruce Merrifield, former U.S. Undersecretary of Commerce and Chaired Professor of Entrepreneurship, the Wharton School; Mary Beth Izard, author of BoomerPreneurs; Jerry Kelly, CEO and Co-Founder, Silpada Designs; and Danny O’Neill, President and Founder, Roasterie.

Human Resource Services, Inc. (HRS) created CPL as a non-profit to serve as the bridge between people 55 and older and opportunities that enable them to continue as productive contributors. The economic benefits of enabling people 55+ to continue working include providing them with needed income, contributing to–instead of drawing from–entitlement programs, reducing unemployment and increasing national economic growth.

The next “Spotlight on Entrepreneurship Opportunities for Baby Boomers” meetings are scheduled to be held at Babson College in Wellesley, MA on September 14, Northwestern University/Kellogg School of Business in Chicago on October 11, and the University of Denver on November 15. To register, visit
http://www.ctrpl.org/entrepreneurship-meeting/overview. Follow the Center for Productive Longevity on Facebook at facebook.com/CTRPL.

Media Contacts:
Jenny Foust or Alicia Hassinger
Communications Strategy Group
303.433.7020

Company Contacts:
William K. Zinke or James R. Hooks
Center for Productive Longevity
303.499.3939

About the Center for Productive Longevity
The mission of CPL is to be the bridge between people 55 and older and their engagement in productive activities, paid and volunteer, where they are qualified and ready to continue adding value. It is imperative that we recognize the value added by an aging workforce. Visit www.ctrpl.org for more information.

Contact:
Alicia Hassinger
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020

Monday, August 8, 2011

What IS an Entrepreneur? CDBaby Founder Derek Sivers Tells the Story

In 1998 Derek Sivers built CDBaby.com as a way to get his music to his (hopefully) larger audience. A decade later, he sold his $100,000,000 a year business for $22,000,000 - and pledged most of that windfall to help Independent Musicians thrive. His new book, published by Seth Godin's Domino Project, is a guide to looking at business from a totally new direction. And quite possibly the best non-business business book ever written.

New York, NY, August 08, 2011 (Straight Line PR) -- Tens of thousands of consulting books hit the shelves every year. Most of them written by MBA types who have learned to turn thousand dollar buzzwords into hefty consulting fees. While these books create short term buzz they tend to fade very quickly. Mostly because they lack the depth and insights which can only be brought about by real entrepreneurs in the trenches.

What are the fundamentals of business and entrepreneurship? Building for the customer. Within your lifestyle.

Derek Sivers, the founder of CDBaby.com, penned Anything You Want - 40 Lessons For A New Kind Of Entrepreneur ( http://amzn.to/Anything-You-Want ) as a memoir. An accidental success journal of critical insights on founding and growing a very successful e-commerce business.

The book is a quick read. But like a great wine we suggest that you take your time and let every page settle on the palate like a vintage cabernet.

Sivers' book is void of any traditional business jargon. Instead, it focuses on counter-intuitive principles. Ones that only make sense to businesses dedicated to genuinely serving the best interests of their customers.

A short YouTube video by Sivers, which illustrates how to start a business on the cheap, "Start Now. No funding needed", can be seen at http://www.youtube.com/watch?v=7KLnXjqKL5g

Some key points from the book:

* "Business is not about money. It's about making dreams come true for others and for yourself."
* "Making a company is a great way to improve the world while improving yourself."
* "When you make a company, you make a Utopia. It's where you design your perfect world."
* "You can't please everyone, so proudly exclude people."
* "Little things make all the difference. If you find even the smallest way to make people smile, they'll remember you more for that smile than for all of your other fancy business model stuff."

Derek Sivers sold CDBaby for $22 million in 2008. He founded it in 1998 with a bankroll of $500. While the return on investment is legendary, this book is not about making money. It is about connecting with the customer and building value for them and the world. Do that, and Sivers claims you just might make the money. But you are GUARANTEED to make a difference.

This book ( http://sivers.org/a ) is a classic which, like CDBaby, will build value for generations because of its practical, no nonsense simplicity. Every now and then entrepreneurs need to get back to the basics. According to Sivers those basics are:

1. Start with a dream
2. Take massive action
3. Listen to your customers, and the market.
4. Build value
5. Learn from your experience, and most importantly...
6. Care about your customers (as much or) more than you care about yourself.

In the words of Oliver Twist, "may I have some more please, sir?"

Anything You Want - 40 Lessons For A New Kind Of Entrepreneur is available from Amazon at http://amzn.to/Anything-You-Want

About Derek Sivers:
After making a living as a professional musician, Derek Sivers went looking for ways to sell his own CD online and ended up creating CD Baby, once the largest seller of independent music on the web with over $100M in sales for over 150,000 musician clients. Since 2008, Derek has traveled the world and stayed busy creating and nurturing creative endeavors, like Muckwork, his newest company where teams of efficient assistants help musicians do their "uncreative dirty work." Derek writes regularly on creativity, entrepreneurship, and music on his blog: http://sivers.org/ . He can be contacted via e-mail at derek@sivers.org

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