Stephen Shapiro Says Stop Thinking Outside the Box - Find a Better Box

Many think "outside-the-box" is the bedrock of innovation. But innovation expert Stephen Shapiro, author of Best Practices Are Stupid, shows that outside-the-box isn't king. Instead it's a misconception that, if corrected, could lead to big organizational advancements.

Boston, MA, October 17, 2011 (Straight Line PR) -- While reading through the Table of Contents for Stephen Shapiro's latest book, Best Practices Are Stupid, readers inevitably reach this heading and do a double-take: "Don't Think Outside the Box; Find a Better Box". Really, who's ever heard the box analogy challenged? Turns out that Shapiro has.

In fact, he teaches just that.

"Finding a better box is the way to go," says Shapiro, innovation leader and author of Best Practices Are Stupid ( http://amzn.to/BestPracticesAreStupid )

Shapiro defines a "better box" by way of quoting the writer who penned the phrase, "creativity within constraints". Well-defined challenges are an excellent way to guide innovative efforts, because they allow employees, customers and the community to focus their energies on finding solutions that are relevant, says Shapiro ( http://SteveShapiro.com ).

Challenge-driven approaches allow companies to assign certain things before actually investing the valuable time of employees, such as:

* Owners
* Resources
* Funding
* Evaluators
* And evaluation criteria

In his latest book, Best Practices Are Stupid, Shapiro really emphasizes this point by citing the example of two fishermen. The first casts a huge net over a huge body of water. He catches some fish, but also a shoe, gunk, and fish he never wanted to catch. But the second fisherman prepares the right rod, reel, line, leader and bait and knows exactly which fish he's after, so he goes to the exact spot he things they are.

"This is the challenge-driven approach," says Shapiro (sign up for his monthly Free Innovation Tips at http://www.steveshapiro.com/contact/ ). "And if done correctly, establishing boundaries does not have to put constraints on innovative efforts. Jump on board with that."

About Stephen Shapiro:
Stephen Shapiro is one of the foremost authorities on innovation and collaboration, and has personally touched hundreds of thousands of lives in over 40 countries. While Stephen's insights apply to virtually any organization, big or small, he has contributed to shifting the innovation culture for such Fortune 500 organization as Staples, GE, BP, Johnson & Johnson, Fidelity Investments, Pearson Education, Nestle, and Bristol-Myers Squibb. As the founder and creator of a 20,000 person internal innovation practice within Accenture, and advisor to hundreds of organizations worldwide, Stephen possesses a rare and extensive arsenal of tools, allowing him to arm any organization with the knowledge they need to shift their most threatening challenges.

Stephen can be reached at 617-379-1177 or online at http://SteveShapiro.com

Press Contact: Stephen Shapiro, 24/7 Innovation, 2001 Marina Drive Suite 807, Quincy, MA 02171, 617-379-1177

steve@24-7innovation.com
http://SteveShapiro.com
http://linkedin.com/in/shapiroinnovates

Please contact http://www.PressReleaseNation.com for corrections or updates.

Contact:
Stephen Shapiro
24/7 Innovation
2001 Marina Drive Suite 807
Quincy, MA 02171
617-379-1177
dlock@richcontent.tv
http://SteveShapiro.com

Karen Lundquist Announces Launch of Legal English Discussion Book for Learners of English for the Law

Accomplished Minneapolis attorney and English legal language consultant Karen Lundquist announces the release of her newest book, English for the Law: Legal English Discussion for ESL and EFL Students.

Minneapolis, MN, October 17, 2011 - Accomplished Minneapolis attorney and English legal language consultant Karen Lundquist announces the release of her newest book, English for the Law: Legal English Discussion for ESL and EFL Students. Published October 12, 2011, the work is directed at ESL (English as a Second Language) or EFL (English as a Foreign Language) students who are studying English for their jobs as lawyers, judges, notaries or other legal professionals. It also serves as an indespensible learning tool for those students who need to know technical legal English for their work, and those who want to be comfortable discussing complex legal issues in English.

Karen states, "The objective of the book is to encourage discussion. It is based on the belief that the most effective way of learning a foreign language and its vocabulary, especially technical terminology, is by using it in directed exercises that focus on the specific subject matter such as law. This book provides exercises that allow students to do precisely that." This professional learning guide is available through Smashwords here and costs just $4.99 to download in electronic format. Readers are also able to download a sample of the book for free.

This book is best suited to students who have at least an intermediate level of English, as there are no discussions or lessons aimed specifically at grammar. Instead, it is assumed that the students are comfortable talking and reading in English but are not necessarily familiar with the specific vocabulary of English for the law. Specifically, the book addresses legal English topics including:

* The Practice of Law

* Attorney Ethics

* Attorney Fees

* Women in the Legal Profession

* Employment Law

* Civil Procedure

* The Courts

* Judicial Reforms

* And many more...

Each section of English for the Law: Legal English Discussion for ESL and EFL Students is divided into chapters, each of which represents a discussion topic. Each chapter includes materials that introduce the topic, such as a statute or court decision. Discussion questions follow. The exercises are based on American law, although they are not lessons in American law. Instead, U.S. statutes, rules and constitutional articles are used as departure points and vehicles for the discussion.

About Karen Lundquist: Karen Lundquist is a multilingual business attorney who owns the Attenza Law Firm in Minneapolis, Minnesota. She is also a veteran professor of English, serving for two decades as a cultured, caring instructor. She specializes in training professionals from various legal realms in developing specific legal-based vocabulary sets that are integral for their abilities to perform an array of spoken career duties. Catering to a global market of legal professionals that need to develop legal English vocabularies, Miss Lundquist can be reached at http://www.karenlundquist.com.

Contact:

Karen Lundquist

Legal Language Consultant

Attenza Law, LLC

125 Main St. SE, Suite 250

Minneapolis, MN 55414

Tel: 001-612-702-1399

Fax: 001-651-379-5503

Karen.Lundquist@attenzalaw.com

http://www.attenzalaw.com/

Occupy Wall Street Supported by the A3 Society

Occupy Wall Street has a big job to do - fix broken governments around the world. The A3 Society, founded on breakthrough discoveries that provide solutions for EXACTLY this task, is providing support to the project.

Jacksonville, FL, October 17, 2011 - Breakthrough discoveries in human brain structure, language, the psychology of human behavior, evolution, morality and democracy made by A3 Society founder Bruce Nappi are being made available to the Occupy Wall Street effort to provide a new foundation upon which to organize world governments.

The basic structures that characterize current western democracies emerged from beliefs that tried to explain an environment very different from what we now have. That environment was characterized by: low population, a primitive agricultural economy, mostly isolated communities, and a wealth of natural resources. Society had models for science, nature and humanity based on religious beliefs. The purpose and conduct of life were largely defined in religious terms. The principles: Life, Liberty, Pursuit of Happiness, Freedom of Religion, Speech, Assembly, Right to Bear Arms, Family, and Marriage were also defined by the beliefs of those times. Economies were local, and mostly confined to personal subsistence.

The Renaissance brought an explosion of challenges to the religious interpretations of all of these principles. This splintered the Christian world and produced an upheaval in governance, pulling control away from the Pope and establishing independent countries and religions across Europe under the control of kings. Philosophy went into turmoil. Academics scrambled to re-explain the world, the behavior of humans, and the meaning of morality.

In the middle of this turmoil, a handful of English colonies in a "new world" launched a bold experiment to free themselves from Authoritarianism, Aristocracy and Religious Doctrine: a government, OF THE PEOPLE, BY THE PEOPLE, FOR THE PEOPLE.

Time, however, was rapidly accelerating. Population grew around the globe. The industrial revolution brought power tools, automation, chemistry, electronics, high speed world wide transportation, and instantaneous world wide communications. In just ONE CENTURY, these new technologies so drastically boosted humanity's ability to affect the planet, that we are now facing limits for most of our natural resources. World population is now greater than the planet can sustain, and impending climate changes are expected to disrupt world wide food supplies. YET, these awesome new capabilities are still being directed by government structures designed to govern a much more simple world.

In two new books, scientist, engineer and philosopher Bruce Nappi presents breakthrough concepts that expand the discoveries of the world's greatest thinkers to include modern knowledge and combine them into an integrated system. The new system leads directly to new governing structures that Occupy Wall Street can implement to repair the breakdown in current democracy.

Contact

The books are described at A3society.org – Books

They are available in print at WordClay http://www.wordclay.com/BookStore/BookStoreSearchResults.aspx?SearchType=smpl&SearchTerm=nappi

or as ebooks at Smashwords http://www.smashwords.com/profile/view/Nappi

Reach Bruce Nappi, directly by email: Nanook *at* A3society *dot* org

A3society.org A3societyblog.org

About Bruce Nappi

Explorer, philosopher and Jacksonville, Florida author, Bruce Nappi, has just released two volumes of his new book series LIARS! The books present over 40 major discoveries that answer many of the most critical unanswered questions of the ages, including why we have so much chaos and strife in modern society. Difficult psychological and philosophical discoveries are explained using common language in a readable, exciting novel format. The discoveries affect every part of our culture, making the books valuable reading for everyone who seeks understanding and improvement for today's society.

The books -- LIARS! Vol. 1: Scout to the Pole; and Vol. 2: Escape to Insanity -- are based on Nappi's experience as one of the Eagle Scouts on the 1965 North Pole Expedition. They present an "Atlas Shrugged" philosophical romp through a 3 Stooges run government research world, challenging the most fundamental beliefs of human culture. The coming of age saga is filled with true-life adventures expanded by the insights of 40 years in the rough and tumble world of high tech business intrigue. A life threatening climax in volume 2 finally creates a setting to pull together the wisdom and lay out a broad and comprehensive explanation for many of the problems modern society is searching to understand.

About the A3 Society

The A3 Society was formed to gather a community of like-minded people to implement the 40+ scientific, philosophical and social breakthroughs presented in the books LIARS! Vol. 1: Scout to the Pole and LIARS! Vol. 2: Escape to Insanity.

Contact:

Bruce Nappi

A3 Society

3832 Baymeadows Rd. Suite 164

Jacksonville, FL 32217

339-222-8467

nanook@A3society.org

http://A3society.org

Stephen Shapiro Shows How to Avoid One-Hit Wonder Syndrome: Best Practices Are Stupid

One-hit wonders might be memorable. But really - they're not respected or considered mega successful. That's why it's so vital to continuously innovate in big ways. Innovation expert Stephen Shapiro details this syndrome in his new book, "Best Practices Are Stupid".

Boston, MA, October 15, 2011 (Straight Line PR) -- We've all heard about Lipps Inc, The Sugar Hill Gang, and Haddaway - for precisely one song each. That's right, they were bands. And they sang Funky Town, Rapper's Delight, and What is Love (respectively). These bands and songs all have one thing in common: they were one-hit wonders.

"This one-hit syndrome must be avoided in the world of innovation," says innovation leader Stephen Shapiro, author of Best Practices Are Stupid ( http://amzn.to/BestPracticesAreStupid ). "We must be very mindful of the five components required for successful avoidance of one-hit wonders."

Those five components - detailed in his book - are:

* Strategy

* Measures

* Process

* People

* Technology

"The 'one hit wonder' syndrome is not dissimilar to what happens with many businesses," Shapiro says (sign up for his monthly Free Innovation Tips at http://www.steveshapiro.com/contact/ ). "One good idea pops up that reaps stellar returns... and then the organization falls from grace."

How can business leaders dodge this syndrome? By making sure that innovation energies are predictable and sustainable, treating them like any other capability in the company.

In his new book, Best Practices Are Stupid, Shapiro ( http://SteveShapiro.com ) offers as an example how finance departments operate (CPAs, CFOs, etc.) and suggests using this structure for innovation. This is vital to avoiding the 'one hit wonder' syndrome.

Innovation must be brought out of the recesses of research and development departments, and placed directly in the limelight of organizations along with other highly esteemed areas.

"It's time to bring it to the forefront of business - putting it on the same level as finance, sales and marketing," Shapiro explains. "To restrain innovation limits its effectiveness to near nothingness. Treat innovation like you would other departments, and chances are it's going to treat your organization better than you could have ever imagined."

About Stephen Shapiro:

Stephen Shapiro is one of the foremost authorities on innovation and collaboration, and has personally touched hundreds of thousands of lives in over 40 countries. While Stephen's insights apply to virtually any organization, big or small, he has contributed to shifting the innovation culture for such Fortune 500 organization as Staples, GE, BP, Johnson & Johnson, Fidelity Investments, Pearson Education, Nestle, and Bristol-Myers Squibb. As the founder and creator of a 20,000 person internal innovation practice within Accenture, and advisor to hundreds of organizations worldwide, Stephen possesses a rare and extensive arsenal of tools, allowing him to arm any organization with the knowledge they need to shift their most threatening challenges.

Stephen can be reached at 617-379-1177 or online at http://SteveShapiro.com

Press Contact: Stephen Shapiro, 24/7 Innovation, 2001 Marina Drive Suite 807, Quincy, MA 02171, 617-379-1177

steve@24-7innovation.com

http://SteveShapiro.com

http://linkedin.com/in/shapiroinnovates

Please contact http://www.PressReleaseNation.com for corrections or updates.

Contact:

Stephen Shapiro

24/7 Innovation

2001 Marina Drive Suite 807

Quincy, MA 02171

617-379-1177

dlock@richcontent.tv

http://SteveShapiro.com

New York Laser Aesthetics is Proud to announce Cutting edge of Laser hair removal technology

New York Laser Aesthetics is proud to announce that they are continuing to accept new clients. Men and women are invited to experience the cutting edge of laser hair removal technology.

Manhasset, NY, October 15, 2011 - New York Laser Aesthetics is proud to announce that they are continuing to accept new clients. Men and women are invited to experience the cutting edge of laser hair removal technology. In addition to laser removal services, they provide advanced face sculpting and anti-aging treatments for men and women. The clinic continues to provide clients with the newest and most effective technology available, operated by an experienced and caring staff. They offer a calm, private and professional atmosphere for the comfort of their clients. Conveniently located in the Americana Shopping Center in Manhasset, clients can often fit a quick laser hair removal treatment into their lunch break.

Advanced laser hair removal technology, facilities and years of expertise make New York Laser Aesthetics stand out from other laser removal providers. They invite you to contact them today to experience the most advanced laser hair system currently available. They exclusively use FDA-approved medical-grade devices that effectively and safely remove unwanted hair from the face and body. They automatically adjust their settings according to the client’s skin tone and hair color, optimizing the ability to detect and attack the root of the hair without damaging the surrounding skin tissue. This new, exclusive technology reduces pain and irritation by ninety per cent. New York Laser Aesthetics routinely works on laser hair removal all over the face and body, including the upper lip, chin, neckline, sideburns, cheeks, back, legs, arms, underarms and bikini areas. In addition to aesthetic and comfort reasons, many devoted clients are athletes who find laser hair removal beneficial for activities such as swimming, cycling and running.

In addition to this cutting edge laser hair removal system, New York Laser Aesthetics is the only laser hair removal center in the area that uses even more advanced technology to make clients as comfortable as possible throughout their treatments. They are happy to announce the innovative Zimmer Cooling System for clients’ comfort and safety. This FDA-approved device is designed to administer a continuous stream of cooled air upon the body area undergoing laser treatment. This system greatly reduces the pain and irritation linked with laser removal treatments.

New York Laser invites men and women to take advantage of our new and progressive technology to remove all unwanted hair. The use of this exclusive and superior technology, coupled with the expertise and professionalism of our New York State certified, insured and bonded medical estheticians, make New York Laser Aesthetics the perfect choice for all of your laser hair removal needs. They are continuously accepting new clients and will be happy to provide you a free consultation.

Contact:

Ofra Amy Grinbaum

New York Laser Aesthetics

Americana at Manhasset

2110 Northern Blvd. (Suite. 202)

Manhasset, NY 11030

516-627-7777

ofrag1229@aol.com

http://www.nylaser1.com/

Minneapolis Sales Training Firm to Double its Classroom Events

Sales Results Fast of Minneapolis announced today it intends to double the classroom offerings from its popular “University.”

Minneapolis, MN, October 13, 2011 - Sales Results Fast of Minneapolis announced today it intends to double the classroom offerings from its popular “University.” Sales Results Fast is a sales training and consulting firm located in Minneapolis offering classroom training via its Sales Results Fast University, fondly known in the firm as SRF-U, Consulting at the team level, and coaching to individual salespeople.

“We have seen a large increase in the interest and demand for our classroom events,” stated Richard Garvey, President of the Sales Results Fast. “We believe the classroom style interactive training sessions are the most effective tool we have to work with salespeople in a way that quickly changes behavior and with our testimonials we know our customers agree,” Garvey continued.

No indication has been made by Garvey or his partner, Allan Giese as to price changes or to the length of the university type classes. Mr. Giese added, “We intend to review both length of class and cost as we move into November.”

About Sales Results Fast:

At Sales Results Fast we believe sales is an art. And so salespeople, like artists must have raw talent and they must practice. We have a three pronged approach to making salespeople better. First we have Sales Results Fast University, or SRF-U. Our courses in SRF-U are classroom in size providing the right environment for maximum impact and maximum benefit. We break down the process for everyone adding what’s missing and fixing what’s broken. For anyone that wants more personalized additional training we offer 1-on-1 coaching where we take everything in the classroom setting and put it on steroids. We go deeper and focus on the individuals strengths. Finally we consult for larger teams and whole firms to provide sales process and management solutions.

More information is available at their website, http://www.SalesResultsFast.com/University.

Contact:

Rich Garvey

Sales Results Fast

711 Hennepin Ave Suite 312

Minneapolis, MN 55403

Tel: 763.498.1882

Fax: 866-515-1892

rich@salesresultsfast.com

http://www.SalesResultsFast.com

Casino Lunch Launches with Delicious Specials

The new Casino Lunch provides players with a menu of all their favorite casino games

Valetta, Malta, October 14, 2011 - Casino Lunch, a brand new online casino site on the World Match gaming platform, is very pleased to announce the official launch of their new site.

The new online casino features 61 of the most popular casino games, including 12 variations of Roulette and more than 20 different Slots games. The site is open 24/7 for both fun and real money play, and is in both English and Polish, with additional languages coming shortly. New players are offered €1,200 in deposit bonuses, and the site has a very player-friendly VIP program in place.

Casino Manager Nick Adams was excited to talk about the launch. “After many months of site design, development, and game testing we are very proud of our site, and look forward to welcoming new players. The World Match provided games are a lot of fun, and the payouts are very generous.” Adams went on to say, “Because Casino Lunch is a flash-based site, there is no download required, which means instant action! We know that nobody will leave hungry!”

In addition to the great selection of casino games, the site will be adding a new poker room shortly, providing poker player with world class action on an established and recognized network.

Both the casino and the new poker room are fully licensed by the Lotteries and Gaming Authority (LGA) in Malta, a recognized and respected online gaming licensing regulatory body. Casino Lunch provides online casino gaming to players from all countries except the U.S.

Media Enquiries

Nick Adams

care@casinolunch.com

About Casino Lunch

Casino Lunch (www.CasinoLunch.com) offers online players a delicious menu of licensed and regulated casino games, including roulette, slots, video poker and table games. Providing a no-download experience and attractive promotions, Casino Lunch focuses on creating the best VIP player experience online. Casino Lunch accepts players worldwide, except for those from the United States, and operates 24/7/365. Players are welcome for both free and real money action.

Contact:

Nick Adams
Casino Lunch

Level 2, Centre Point Building

Dun Karm Street

Birkirkara

Malta BKR 9037

(00356) 21 445 991

gian@canaffco.com

http://www.casinolunch.com/

FRA Claims Increased Exports to China to Boost Timber Prices

Forestry Research Associates (FRA) have commented on new figures from Wood Resources Quarterly that show 2011 exports of softwood lumber from the US and Canada to China will reach record levels.

Bainbridge Island, WA, October 14, 2011 - Forestry Research Associates (FRA) have commented on new figures from Wood Resources Quarterly that show 2011 exports of softwood lumber from the US and Canada to China will reach record levels.

FRA, a research and analysis consultancy, has welcomed the new predictions of record experts, claiming that the demand could drive wood prices up.

Some $1.3 billion worth of softwood products were shipped from the two countries to China last year. Wood Resource Quarterly predicts that if the export rate continues at the level seen in the first seven months of 2011, total exports will double from 2010 values.

Much of the growth in exports has come from the British Columbia region of Canada, where millions of tons of timber killed by the local Pine Beetle infestations have accounted for much of the timber exported. Controversially many of Canada‘s sawmills are seeing a huge amount of their processing work being moved to China, which many claim is threatening jobs.

Despite this, FRA claims that the demand from China is a positive thing for the forestry industry, and particularly for those who are investing in forestry as prices are being driven up. FRA’s analysis partner, Peter Collins explained, “Canada and US forest managers are enjoying impressive increases in the value of their exports thanks to huge demand from East Asia.”

He added that in years to come, demand from the Far East and Europe will exceed supply and more sustainable plantations need to be established to meet this demand. He said, “Firms that are establishing new plantations in developing countries, like Greenwood Management, which has planted forests of teak and eucalyptus in Brazil, will help the forestry industry to meet demand by filling the gaps.”

Wood Resource Quarterly also agrees that the Chinese market will continue to grow, presenting opportunities for expansion for the US and Canadian forestry industries.

Contact:

Peter Collins

Forestry Research Associates

620 Vineyard Lane

Bainbridge Island, WA 98110

(206) 316 8394

info@forestry-research.com

http://www.forestry-research.com

New York Laser hair removal Presents Advanced Laser hair removal technology

New York Laser Aesthetics is proud to announce that they are continuing to accept new clients. Men and women are invited to experience the cutting edge of laser hair removal technology.

Manhasset, NY, October 14, 2011 - New York Laser Aesthetics is proud to announce that they are continuing to accept new clients. Men and women are invited to experience the cutting edge of laser hair removal technology. In addition to laser removal services, they provide advanced face sculpting and anti-aging treatments for men and women. The clinic continues to provide clients with the newest and most effective technology available, operated by an experienced and caring staff. They offer a calm, private and professional atmosphere for the comfort of their clients. Conveniently located in the Americana Shopping Center in Manhasset, clients can often fit a quick laser hair removal treatment into their lunch break.

Advanced laser hair removal technology, facilities and years of expertise make New York Laser Aesthetics stand out from other laser removal providers. They invite you to contact them today to experience the most advanced laser hair system currently available. They exclusively use FDA-approved medical-grade devices that effectively and safely remove unwanted hair from the face and body. They automatically adjust their settings according to the client’s skin tone and hair color, optimizing the ability to detect and attack the root of the hair without damaging the surrounding skin tissue. This new, exclusive technology reduces pain and irritation by ninety per cent. New York Laser Aesthetics routinely works on laser hair removal all over the face and body, including the upper lip, chin, neckline, sideburns, cheeks, back, legs, arms, underarms and bikini areas. In addition to aesthetic and comfort reasons, many devoted clients are athletes who find laser hair removal beneficial for activities such as swimming, cycling and running.

In addition to this cutting edge laser hair removal system, New York Laser Aesthetics is the only laser hair removal center in the area that uses even more advanced technology to make clients as comfortable as possible throughout their treatments. They are happy to announce the innovative Zimmer Cooling System for clients’ comfort and safety. This FDA-approved device is designed to administer a continuous stream of cooled air upon the body area undergoing laser treatment. This system greatly reduces the pain and irritation linked with laser removal treatments.

New York Laser invites men and women to take advantage of our new and progressive technology to remove all unwanted hair. The use of this exclusive and superior technology, coupled with the expertise and professionalism of our New York State certified, insured and bonded medical estheticians, make New York Laser Aesthetics the perfect choice for all of your laser hair removal needs. They are continuously accepting new clients and will be happy to provide you a free consultation.

Contact:

Ofra Amy Grinbaum

New York Laser Aesthetics

Americana at Manhasset

2110 Northern Blvd. (Suite. 202)

Manhasset, NY 11030

516-627-7777

Nylaser@netconnections.org

http://www.nylaser1.com/

Energy Company Offers Free Energy

Thousands of consumers are saving money on thier gas and electric bills in NY, NJ, PA and MD each month by switching thier energy suppliers. Many are even getting free energy, to find out how go to www.StopPaying4Energy.com

Waterloo, NY, October 13, 2011 - Thousands of consumers are saving money on thier gas and electric bills in NY, NJ, PA and MD each month by switching thier energy suppliers. Many are even getting free energy, to find out how go to www.StopPaying4Energy.com.

With winter just around the corner, the price of energy is on the rise. Consumers are looking for ways to reduce thier energy costs. Pellet, wood and coal stoves can help, but there is an easier way. www.StopPaying4Energy.com has a referal program which allows you to get free energy and travel.

Contact:

Mark Lawrence

StopPaying4Energy.com

20 W. Elizabeth Street

Waterloo, NY 13165

864-207-0601

info@StopPaying4Energy.com

http://www.StopPaying4Energy.com

Vietnam Luxury DMC to Teach Travel Professionals at ITB ASIA 2011 in Singapore

Luxury Travel Ltd to showcase its expertise and teach Luxury Tour Operators and Travel Agencies Partners ITB ASIA from 19 to 21 Oct 2011.

Ba Dinh Dist, Hanoi, October 13, 2011 - Luxury Travel Ltd (www.luxurytravelvietnam.com) to showcase its expertise and teach Luxury Tour Operators and Travel Agencies Partners ITB ASIA from 19 to 21 Oct 2011.

The company promotes the corporate, MICE and the leisure luxury travel segment of Vietnam Tourism.

Ha Pham, founder and CEO of the Luxury Travel Company (www.luxurytravelvietnam.com) believes the time is ripe for high-end travelers worldwide. Last year, Luxury Travel Vietnam Company served 10,000 satisfied discerning travelers and many of them are VIP and High ranking officials.

"Based in Vietnam, with our management offices Indochina, ITB ASIA 2011 is a chance for us to establish our business relationship with all of you who look for a reliable luxury DMC and tour operator in the region," Ha adds.

Benefits of the face to face meeting at the ITB ASIA show, according to the company include:

· Understand what luxury and luxury travel really means to you.

· Discussion about family trips to Vietnam.

· See for yourself before you sell your real experience to customers.

· What niche travel products available for luxury travelers?

· How to sell luxury travel products to the mass, class and everyone in between?

· How to increase your sales volumes and maximize profits for luxury tour operators, travel agencies with worry free to work with local experts?

· How Luxury Travel Company’s brochure and luxury travel guide book help travel professionals reach their peak sales performance?

· How local luxury travel advisor team works and collaborates with the travel experts in Spain effectively around the clock for the benefits of their customers?

· How to exceed customer's expectations and become lifetime customers for the travel company?

· Are all local tour operators are the same? If the tour operators you are looking for are an award winning luxury tour operator to Vietnam and Southeast Asia destinations.

The company is promoting five countries in one destination. For further business discussion with Luxury Travel representatives, book an appointment in advance with Pham Ha and Hung Nguyen at ITBASIA (11)@luxurytravelvietnam.com, check website at www.luxurytravelvietnam.com or visit the company booth number D05, Hall 601 in Vietnam Section at ITB ASIA in Singapore.

The first luxury tour operator (www.luxurytravelvietnam.com) and full travel service agency based in Hanoi with offices throughout Vietnam, Cambodia, Laos, Myanmar and Thailand, Luxury Travel is exceptional in designing tailor-made tours and providing unique travel experiences. Opened in 2004, the Luxury Travel Company Limited has its own offices, luxury vehicles, luxury travel advisors, and sales offices in California, Paris, and Melbourne. The company’s depth of experience and large infrastructure enable it to create unique itineraries with the operational confidence to fulfill client expectations. Luxury Travel Ltd won numerous travel awards for excellent performance including the most recent award: Best Luxury Tour Operator in Vietnam.

Contact:

David Nguyen

Luxury Travel Group Ltd

5 Nguyen Truong To Street

Ba Dinh Dist, Hanoi

Vietnam 71000

844-392-74120

marketing@luxurytravelvietnam.com

http://www.LuxuryTravelVietnam.com

Stephen Shapiro Reveals "Survival of the Adaptable" - Best Practices are Stupid

Best practices are not always about survival of the fittest. A tried and true idea does not necessarily mean it's the best. Innovation leader Stephen Shapiro understands this truth with striking clarity and gives us his insider knowledge in his new book, "Best Practices Are Stupid".

Boston, MA, October 11, 2011 (Straight Line PR) -- Seldom will someone turn a stamped-and-approved principle on its head and escape mockery. Stephen Shapiro has done just that in his latest book, "Best Practices Are Stupid".

In the section of the book titled "Not Survival of the Fittest - Survival of the Adaptable", Shapiro highlights the story of two hikers in the mountains of Canada. They run into a bear, and one of the hikers swiftly trades his boots for sprinting shoes. His companion says, "What are you doing? You can't outrun a grizzly!"

And the hiker lacing up his running shoes responds: "I know, but I only need to outrun you, my friend!"

It's survival of the fittest. Staying one step ahead so as not to be eaten alive.

"But innovation isn't about one-time change, like running from the grizzly," says Shapiro, innovation leader and author of "Best Practices Are Stupid" ( http://amzn.to/BestPracticesAreStupid ). "It's about continuous change. In other words, adaptability."

As his story of the hikers progresses, we find that the first hiker bolts, while the second hiker simply grins. He knows that bears have poor eyesight and will only chase prey that runs. The first hiker gets eaten.

The take-away from the story: In order NOT to be eaten, Shapiro breaks down the three levels of innovation:

* Innovation as an Event

* Innovation as a Capability

* Innovation as a System

Shapiro ( http://SteveShapiro.com ) goes on to say that many organizations want to get innovative and move fast-but usually end up running in the wrong direction, like toward a bear. He says it's much better to take deliberate action by understanding the marketplace and harnessing the organization's energies with a focus on what's most important.

"It's not the smartest organization that will survive, or the company with the most money," says Shapiro (sign up for his monthly Free Innovation Tips at http://www.steveshapiro.com/consulting/ ). "It's the organization that adapts and evolves to address ever-changing market conditions."

About Stephen Shapiro:

Stephen Shapiro is one of the foremost authorities on innovation and collaboration, and has personally touched hundreds of thousands of lives in over 40 countries. While Stephen's insights apply to virtually any organization, big or small, he has contributed to shifting the innovation culture for such Fortune 500 organization as Staples, GE, BP, Johnson & Johnson, Fidelity Investments, Pearson Education, Nestle, and Bristol-Myers Squibb. As the founder and creator of a 20,000 person internal innovation practice within Accenture, and advisor to hundreds of organizations worldwide, Stephen possesses a rare and extensive arsenal of tools, allowing him to arm any organization with the knowledge they need to shift their most threatening challenges.

Stephen can be reached at 617-379-1177 or online at http://SteveShapiro.com

Press Contact: Stephen Shapiro, 24/7 Innovation, 2001 Marina Drive Suite 807, Quincy, MA 02171, 617-379-1177

steve@24-7innovation.com

http://SteveShapiro.com

http://linkedin.com/in/shapiroinnovates

Please contact http://www.PressReleaseNation.com for corrections or updates.

Contact:

Stephen Shapiro

24/7 Innovation

2001 Marina Drive

Suite 807

Quincy, MA 02171

617-379-1177

steve@24-7innovation.com

http://SteveShapiro.com

Commercial Construction Projects Up for Bid Announced in Florida

Over 15 new commercial construction projects are up for bid with EliteProNet, the fastest growing network for professional contractors in Florida.

Florida, USA, October 11, 2011 - Over 15 new commercial construction projects are up for bid with EliteProNet, the fastest growing network for professional contractors in Florida.

Subcontractors licensed to perform commercial work should register their information with EliteProNet online at www.elitepronet.com or call 877-656-4706.Past references must be provided for all contractors during prequalification. Some of the commercial jobs up for bid are as follows:

1. Renovation of a house within a public school in Arcadia, FL

2. Renovation of a historic, public building in Bushnell, FL

3. New construction and associated site work for a new single story transit building in Stuart, FL

4. Tenant interior fit-out for a new retail store located in Boca Raton, FL

5. New construction and renovation of a new retail store located in Valrico, FL

6. New construction and renovation of a new retail store located in Orlando, FL

7. New construction of a public recreation center, Defuniak Springs, FL

8. Ground-up construction of a shopping complex, including parking area and landscaping in Delray Beach, FL

9. New construction of a retail store in Deerfield Beach, FL

10. Renovation of an existing office building in Oldsmar, FL

Awarded Subcontractor of the Week

Subcontractor: Craig Construction Group LLC

Project: Renovation, demolition and addition of a McDonald’s restaurant in Neptune, NJ

Award in the amount of: $75,000.00

EliteProNet Project Coordinator: Daniel Balassone

EliteProNet provides construction projects up for bid in Florida, New Jersey, Pennsylvania, Virginia, Washington D.C., Maryland, and Delaware, North Carolina, and Georgia. EliteProNet corporate headquarters is located at 5589 Okeechobee Blvd., Ste. 202, West Palm Beach, FL 33417. For more information please call (877) 656-4706 or visit https://www.elitepronet.com/

Contact:

Carolina Davila

EliteProNet

5589 Okeechobee Blvd. Ste. 202

West Palm Beach, FL 33417

(877) 656-4706

cdavila@elitepronet.com

http://www.elitepronet.com

DNA Brands' Wholly Owned Subsidiary Grass Roots Beverage to Expand Operations

Grass Roots Beverage, the Initial Driving Force Behind DNA Energy Drink's Florida Growth, to Provide Expertise to Others Seeking to Expand Distribution Opportunities

Boca Raton, FL, October 11, 2011 -- DNA Brands Inc. (OTCBB:DNAX), makers of DNA Energy Drinks® and DNA Meat Snacks, the great favorites of the action sports community and its fans, announced today that its distribution subsidiary, Grass Roots Beverage (GRB), is expanding its operations to represent additional brands. GRB's goal is to provide distribution opportunities to beverage and snack companies that are having difficulty establishing a presence in the State of Florida Management of GRB is confident that this expansion of operations will be successful because distribution dominated by the Coke and Pepsi systems are off limits and closed to these brands. Complicating the issue is that fact that there are few "third tier" distributors in Florida. Many of the state's small distributors have either gone out of business or were acquired by large beer houses. In a state the size of Florida the lack of independents makes full coverage almost an impossible task.

Darren M. Marks, DNA's President and CEO, said, "Building the direct distribution opportunity has always been on our radar and the statewide build out of our own brand through GRB has given us the credentials necessary to achieve our goal." Marks added, "The fact that Grass Roots Beverages is an authorized vendor for several national chain retailers, including Walgreens and Circle-K, and has an approximate total of 3,000 retail accounts makes us a viable and attractive alternative to those brands seeking to obtain a foothold in Florida."

"Grass Roots Beverage is a full service direct store distributor (DSD) that has a lot to offer. Some brands have been able to get directly to the stores via the retailer's warehouse but that often causes more problems than solutions," said Ralph Sabella Vice President of Operations. Sabella continued. "Getting it to the warehouse is easy but speed to shelf and out-of-stocks are the problem. As far as beverages and snacks are concerned DSD is by far the best alternative."

About DNA Brands, Inc.

DNA BRANDS, make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors Citrus, Lemon Lime, Sugar Free Citrus and CRANRAZBERRY. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard has received tremendous TV and media coverage.  

Independent retailers throughout the state sell the DNA Brand products as well as national retailers including Walgreens, CVS, Race Trac and Circle K.

True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com

Safe Harbor Forward-Looking Statements

To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Suzanne Holbrook

Contact:

Darren M. Marks

President

DNA Brands, Inc.

506 NW 77th St

Boca Raton, FL 33487

(954) 970 3826

darren@dnaenergydrink.com

http://dnabrandusa.com

Capture the Warm Hospitality, Rich Culture & Unique Flavors of Vietnam 8 days

Luxury Travel Ltd to Keep Focus On Short Trips and Launch “Capture the Warm Hospitality, Rich Culture & Unique Flavors of Vietnam 8 days”

Ba Dinh Dist, Hanoi, October 11, 2011 - Luxury Travel Ltd (luxurytravelvietnam.com) To Keep Focus On Short Trips and Launch “Capture the Warm Hospitality, Rich Culture & Unique Flavors of Vietnam 8 days”

http://luxurytravelvietnam.com/EN/Vietnam_tours/Vietnam_Stopover_Tours/Capture_the_Warm_Hospitality_Rich_Culture_and_Unique_Flavors_of_North_Vietnam_Now_8days.htm

On this 8-day excursion, travelers will visit Hanoi’s main cultural attractions, including the Ho Chi Minh Mausoleum, his House on Stilts, the One Pillar Pagoda, the Fine Arts Museum and the Temple of Literature.

Travelers will also visit Sapa, a mountain village near the Chinese border. There, they will visit local markets where hill tribe minorities (including Hmong, Red Dao, Tay , Xa Pho and Giay) trade their goods.

Travelers will see amazing waterfalls and drive through mountain valleys before going on to the next stop at Halong Bay.

“Aboard your junk boat, you will cruise the waterways, thousands of limestone rock sculptures jut dramatically from the sea and numerous grottoes have created an ephemeral, fantastic landscape. Capture the Warm Hospitality, Rich Culture & Unique Flavors of Vietnam is unique, a trip to Vietnam is a culturally enriching experience, whether you’re sampling street food in one of its buzzing cities or cycling past rice paddies where women in conical hats are tending to their crops. Luxury tourism is a new concept for this charming destination and make your holiday memorable with a luxury travel specialist” said Tony Pham, Product Manager of Luxury Travel Ltd.

The first luxury tour operator/DMC based in Hanoi with offices throughout Vietnam, Cambodia, Laos, Myanmar and Thailand, Luxury Travel is exceptional in designing tailor-made tours and providing unique travel experiences. Opened in 2004, the Luxury Travel Company Limited has its own offices, luxury vehicles, luxury travel advisors, and sales offices in California, Paris, and Melbourne. The company’s depth of experience and large infrastructure enable it to create unique itineraries with the operational confidence to fulfill client expectations. Luxury Travel Ltd won numerous travel awards for excellent performance including the most recent award: Best Luxury Tour Operator in Vietnam.

Contact:

David Nguyen

Luxury Travel Group Ltd

5 Nguyen Truong To Street

Ba Dinh Dist, Hanoi

Vietnam 71000

844-392-74120

marketing@luxurytravelvietnam.com

http://www.LuxuryTravelVietnam.com

Global Business & Legal Leaders Benefit From Online Legal Talk Sessions

Virtual Small Group Conversations Enhance Cultural Understandings of Legal Issues

Minneapolis, MN, October 11, 2011 - Karen Lundquist, licensed Minneapolis attorney and legal English consultant and owner of Karen Lundquist Legal Language Consulting and Attenza Law, announces the availability of Online Legal Talk sessions. These small group virtual gatherings of up to 12 participants allow attorneys and other legal professionals from around the world to connect through the law and through legal English. The sessions provide a platform for the exchange of ideas, opinions and information about the practice of law. Participants learn about laws, legal systems and the people who engage in them and by doing so, open their minds, broaden their cultural understanding and enrich their lives in general.

Every Wednesday from 17 to 18 GMT, Karen moderates the Online Legal Talk conversations. Topics addressed vary widely including:

* Women in Law

* Legal English Terminology

* Social Media Laws

* Court Systems of the World

* And many others...

For a full list of currently scheduled conversation topics, prospective participants are encouraged to view the schedule here. Karen states, “These personal conversations are not legal English classes. Nor are they seminars. Online Legal Talk sessions are geared primarily at bringing individuals from the legal world together through technology and language. Everyone is welcomed and encouraged to add their thoughts, express their opinions and ask questions. That is what makes it so interesting! The legal talks are open to anyone with at least an intermediate level of English and who uses or wants to use legal English for their profession.”

Online Legal Talks allow attorneys and other global legal professionals the opportunity to get together and gain new perspectives. 99 of the top 100 law firms in the world are English-speaking, underscoring the importance of a strong command of legal English for firms that want to grow their business. Many non-native speakers of English lack the confidence and mastery necessary to excel in their legal career, and the Online Legal Talk sessions provide a platform for these individuals to increase their command of the language and meet colleagues from other countries. Karen concludes, “In short, Online Legal Talk sessions enable legal practitioners from all over the world to come together and learn from one another – and have a truly enjoyable time in the process.”

About Karen Lundquist: Karen Lundquist is a multilingual business attorney who owns the Attenza Law Firm in Minneapolis, Minnesota. She is also a veteran professor of English, serving for two decades as a cultured, caring instructor. She specializes in training professionals from various legal realms in developing specific legal-based vocabulary sets that are integral for their abilities to perform an array of spoken career duties. Catering to a global market of legal professionals that need to develop legal English vocabularies, Karen can be reached at http://www.karenlundquist.com.

Contact:

Karen Lundquist

Legal Language Consultant

Attenza Law, LLC

125 Main St. SE, Suite 250

Minneapolis, MN 55414

Tel: 001-612-702-1399

Fax: 001-651-379-5503

Karen.Lundquist@attenzalaw.com

http://www.attenzalaw.com/