Friday, January 21, 2011

Contest Opens to Develop a Mobile App to Promote PA Trails

A contest to develop a mobile application to promote the use of Pennsylvania trails and enhance the fun that trail users can have while out and about is being held this spring by a consortium of trail, conservation, tourism and technology partners.

Harrisburg, PA, January 22, 2011 -- A contest to develop a mobile application to promote the use of Pennsylvania trails and enhance the fun that trail users can have while out and about is being held this spring by a consortium of trail, conservation, tourism and technology partners.

The contest is being sponsored by Harrisburg University of Science and Technology, in partnership with the Pennsylvania Department of Conservation of Natural Resources and the Pennsylvania Tourism Office. 

Developers everywhere and students at Pennsylvania universities are invited to submit entries by April 15. In addition to recognition, the winner will receive an Apple iPad. 

"Pennsylvania has thousands of miles of trails for its citizens and visitors to enjoy," said Brenda Barrett, Director of the Bureau of Recreation and Conservation PA DCNR. "While there is great information and maps of the trails available on the Internet at, this contest will help us take the next step to make trails information available to mobile users."

The contest sponsors are hoping to see creative and innovative entries that combine existing trails data with other datasets and user driven content. Developers who build contest entries can take advantage of recently compiled on  

Interested parties can find more information about the contest at Questions can be directed to Charles Palmer, Executive Director of the Center for Advanced Entertainment and Learning Technologies at Harrisburg University at or Tom Ford at DCNR at

Founded in 2001 to address Central Pennsylvania’s need for increased opportunities for study leading to careers in science, technology, engineering and math (STEM) fields, Harrisburg University is an innovative and ambitious private institution that produces graduates who provide increased competence and capacity in science and technology disciplines to Pennsylvania and the nation. Harrisburg University ensures institutional access for underrepresented students and links learning and research to practical outcomes. As a private University serving the public good, Harrisburg University remains the only STEM-focused comprehensive university located between Philadelphia and Pittsburgh.

For more information on the University's demand-driven undergraduate, graduate and certificate programs in applied science and technology fields, call 717.901.5146 or email

Steven Infanti
Harrisburg University Communications
326 Market Street
Harrisburg, PA 17101

GlobalHue Wins CitiFinancial Rebranding Assignment

Full-service communications and multicultural advertising agency GlobalHue will launch comprehensive rebranding campaign for U.S.'s largest consumer loan company.

Southfield, MI, January 22, 2011 (Straight Line PR) -- GlobalHue, a full-service marketing communications agency with renowned expertise in multicultural marketing, today announced it has won the account as creative agency responsible for the rebranding of CitiFinancial to OneMain Financial. GlobalHue will be charged with creating the overall go-to-market strategy and developing the launch campaign for the OneMain Financial brand across all consumer segments.

"We're excited to be working with GlobalHue," said Jim Ryan, Chief Marketing Officer at CitiFinancial. "They've demonstrated an ability to quickly grasp the nuances of our business and, just as important, they have shown the unique ability to help us create impactful communications for our diverse customer and prospect base."

The rebranding campaign will launch in the summer of 2011 and will include broadcast, print and digital elements. "As the largest consumer loan company in the U.S., with 1,300 branches and a 99-year heritage, CitiFinancial understands that the dynamic consumer landscape requires a new communications playbook," said Don A. Coleman, founder and CEO of GlobalHue ( ). "While Americans are more culturally complex, they are of one mind regarding financial security. By responding to these two facets, OneMain Financial will be poised for an extraordinary connection with the new America."

For more information on GlobalHue, visit the company's web site or their Facebook page ( ). Find GlobalHue whitepapers at or follow GlobalHue on Twitter at

About GlobalHue:
GlobalHue is a full-service marketing communications agency with total market and cultural expertise. Most recently, GlobalHue was recognized as the "Multicultural Advertising Agency of the Decade" and "2009 Agency of the Year" by Adweek. GlobalHue handles marketing and advertising, media planning and buying, digital, events and promotions, and public relations for many blue-chip clients. The agency has offices in Detroit and New York.

Press contact: Kathleen Mazzocco, Clear PR , 503-577-7591 ,

Please contact for corrections or to update this press release.

Kathleen Mazzocco
Clear PR
4000 Town Center, Suite 1600
Southfield, MI 48075

SAFE International Women’s Self Defense Parties - Toronto Self Defense

SAFE International is expanding its seminar options to include women’s self defense parties.

Toronto, ON, January 21, 2011 - (Straight Line PR) - Toronto Self Defense,  SAFE International Women’s Self Defense Parties

SAFE International is the leading provider of mobile self defense/personal protection training in Canada. It currently operates throughout Toronto and has taught more than 120,000 clients in the private, corporate and high school environments since 1994. SAFE International is expanding its seminar options to include women’s self defense parties.

SAFE International quickly realized that women had completely different concerns, fears, and needs than males. Chris Roberts, CEO of SAFE International listened to their concerns and tailored something that was not only educational, but also met their personal fears. Men have no idea what women go through on an everyday basis from the stares and comments to the physical gestures and advances.

One of the reasons that SAFE International enjoys teaching Toronto women’s self defense, is how receptive women are to the skills that the SAFE International instructors provide. Chris Roberts attributes this to their appreciating the value in what is taught. While most men are receptive, they are usually more interested in knowing how to fight. Women are interested in learning, based more on their survival in today’s reality. Each skill or tactic taught could potentially save their life, and you can see it in the way they practice and adopt the new skill. Women have more reasons to learn these self defense skills.

Forget Tupperware Parties!
Invite 6 to 8 of your friends for a few hours of fun, education and potentially life- saving instruction. Plan a meal, bbq, snacks, maybe some dessert! Be prepared for a unique self defense experience! What has made SAFE International so popular is their unique method of teaching with humour and sharing of anecdotes. Get to experience their simulated attacks in scenario specific situations such as at the front door, the kitchen, the car, etc.

Women are much more willing to share their stories and feelings of fear since they don’t have the same pressure on them to be "the man". Chris Roberts has been both thankful and humbled by what thousands of women have told him. The women’s self defense course has really been structured around all the stories women have shared with the SAFE instructors.

Years ago Chris was invited to be the keynote speaker at the Annual Ontario Block Parents Convention. There were about 100 adults in attendance comprising of about 75 women. There were also about 25 police officers. Chris began his talk on how to avoid and handle potentially dangerous situations such as being followed, elevator safety, parking lots, distraction techniques, etc and all the women were laughing while about 20 male police officers sat there with their arms crossed staring at him seriously. Chris was thinking this might not be going so well even though all the women were laughing. At this point, the senior police officer in the group stood up and asked if he could say something. At this moment Chris was thinking "Well, this is probably the end of my business and he is going to tell me not to make a joke out of personal safety".  The police officer told the group of 100 or so that this was the best approach to personal safety he had ever seen!  He said that as a police officer he was sitting listening to the information and not focusing on the humour. He agreed that with the majority of the population the humour was a unique way to get the message across.

SAFE International clients include mothers, fathers, daughters, police officers, seniors, and people with disabilities. To contact SAFE International and Chris Roberts to schedule your Toronto women’s self defense party, you can visit their main site at  You can also view Chris’ self defense blog at

You can also reach Chris Roberts toll free at 1-800-465-5972 or by email at

Chris Roberts
SAFE International™
15535 Cooper Rd.
Lunenburg, ON
Canada K0C 1R0
1 800 465-5972

Alps Cycling with Discover France during the 2011 Tour de France

Battling the infamous cols associated with Alps cycling is a goal almost all cyclists have, and Discover France can make this goal a reality.

Scottsdale, AZ, January 20, 2011 -- Battling the infamous cols associated with Alps cycling is a goal almost all cyclists have, and Discover France can make this goal a reality. Discover France is not just a bike tour operator, they are also one of four official tour operators of the Tour de France, therefore are able to offer special behind the scene tour access to clients. On their Moderate Alps VIP cycling tour riders will not only get to enjoy Alps cycling, but also experience many tour activities including prime seating to watch the pro peloton, pictures on the podium, and riding tour routes.

To bring home the experience and bragging rights which comes from Alps cycling is a wish every biker has especially during the Tour de France and on the same climbs seen in the race. On Discover France’s Moderate Alps VIP Tour, participants will relish the unforgettable itinerary. Find out all the details at their website:

What’s included:

All lodging, all breakfasts, picnic lunches, and 2 dinners are included in this tour. Clients will also have 2 professional cycling guides, van transportation throughout the tour, support vehicle for included Alps cycling, and VIP tour access. Discover France also provides pre and post tour travel services such as help with trains, Paris hotels, rental cars and other services.

VIP Access:

As an official tour operator Discover France has special guides as well as passes to access the closed areas, and signage for our vehicles. Special access includes riding on the tour route just prior to the arrival of the pro peloton followed by photos on the podium in your favorite jersey. Also access to the sign in area where the pro teams arrive to start the race and where media, event officials, and former pros gather prior to the stage start. This is all included in Discover France’s VIP tours.

Alps Cycling:

This Discover France tour is for those who ride a lot for fun and want to ride at the Tour de France but also want time to enjoy some luxurious lodging, gastronomic dining, fantastic sites, and the unique French countryside and culture! Clients will enjoy the thrill and views of Alps cycling on rides including climbs up Mont Ventoux, Col du Galibier and Alpe d’Huez, as well as the tour’s route for the stage in Montpellier.

Visit for all details about the Tour de France VIP Tours or contact Discover France by phone at 800.960.2221 or by email at

Discover France Adventures, has been organizing bicycle tours in France since 1994 and has offices in both the USA and in France. Discover France Adventures award winning tours are made up of their unique self guided tours and very competitively priced guided tours. They are proud to be a Carbon Neutral travel provider, and a continued supporter of Sustainable Travel International, as well as an official tour operator of the Tour de France and Etape du Tour.

Alexia Nestora
Discover France
27 Long Spur
Littleton, CO 80127