Monday, November 21, 2011
Amazon Spain launch and U.S. book sales indicate next big market. November is National Picture Book Month.
Midvale, UT, November 22, 2011 - Publishing is evolving and crossing borders like never before, as is children’s literature. Amazon.com’s recent entry into Spain and the explosion of Spanish-language ebook platforms are indicators of the next big publishing market.
Sales of Spanish language books in the United States demonstrate significant demand--including for children’s literature in Spanish. Bilingual author Karl Beckstrand has seen an increase in demand for his Spanish-language and bilingual picture books and e-books.
This year Beckstrand has had three titles on Amazon’s “Hot New Releases” in Spanish list. His Spanish titles outsell the English versions, though most of his titles come with an English/Spanish pronunciation guide. Positive national reviews by the Horn Book blog and ForeWord Reviews don’t hurt either.
During November, National Picture Book Month, Beckstrand expects record sales--not because of the added emphasis--but because, lately, every month is a record sales month. Customers are not all likely to be to Spanish-speakers. It may be that individuals, schools and families agree with Amazon: an additional language is a good idea.
Considering that native Spanish speakers are more common than native English speakers worldwide (the only other native language more common than Spanish is Mandarin, according to Time and Wikipedia), Amazon’s lead should be followed. Beckstrand’s picture books may be a good start.
Premio Publishing has been delighting readers since 2004. Nationally lauded (ForeWord Reviews, Horn Book blog, Midwest Review), our activity picture books--including a cookbook for kids, Spanish/bilingual books with pronunciation guide and English, Spanish or bilingual text, and ebook mysteries--feature minority characters, capture attention and create repeat readers. Distribution via: Ingram, Brodart, Baker & Taylor, Follett/BWI, Amazon, Nook/Kindle/ibooks/Kobo, Premiobooks.com
Premio Publishing & Gozo Books, LLC
648 W. Wasatch Street
Midvale, UT 84047, USA