Saturday, October 15, 2011

Stephen Shapiro Shows How to Avoid One-Hit Wonder Syndrome: Best Practices Are Stupid

One-hit wonders might be memorable. But really - they're not respected or considered mega successful. That's why it's so vital to continuously innovate in big ways. Innovation expert Stephen Shapiro details this syndrome in his new book, "Best Practices Are Stupid".

Boston, MA, October 15, 2011 (Straight Line PR) -- We've all heard about Lipps Inc, The Sugar Hill Gang, and Haddaway - for precisely one song each. That's right, they were bands. And they sang Funky Town, Rapper's Delight, and What is Love (respectively). These bands and songs all have one thing in common: they were one-hit wonders.

"This one-hit syndrome must be avoided in the world of innovation," says innovation leader Stephen Shapiro, author of Best Practices Are Stupid ( ). "We must be very mindful of the five components required for successful avoidance of one-hit wonders."

Those five components - detailed in his book - are:

* Strategy
* Measures
* Process
* People
* Technology

"The 'one hit wonder' syndrome is not dissimilar to what happens with many businesses," Shapiro says (sign up for his monthly Free Innovation Tips at ). "One good idea pops up that reaps stellar returns... and then the organization falls from grace."

How can business leaders dodge this syndrome? By making sure that innovation energies are predictable and sustainable, treating them like any other capability in the company.

In his new book, Best Practices Are Stupid, Shapiro ( ) offers as an example how finance departments operate (CPAs, CFOs, etc.) and suggests using this structure for innovation. This is vital to avoiding the 'one hit wonder' syndrome.

Innovation must be brought out of the recesses of research and development departments, and placed directly in the limelight of organizations along with other highly esteemed areas.

"It's time to bring it to the forefront of business - putting it on the same level as finance, sales and marketing," Shapiro explains. "To restrain innovation limits its effectiveness to near nothingness. Treat innovation like you would other departments, and chances are it's going to treat your organization better than you could have ever imagined."

About Stephen Shapiro:
Stephen Shapiro is one of the foremost authorities on innovation and collaboration, and has personally touched hundreds of thousands of lives in over 40 countries. While Stephen's insights apply to virtually any organization, big or small, he has contributed to shifting the innovation culture for such Fortune 500 organization as Staples, GE, BP, Johnson & Johnson, Fidelity Investments, Pearson Education, Nestle, and Bristol-Myers Squibb. As the founder and creator of a 20,000 person internal innovation practice within Accenture, and advisor to hundreds of organizations worldwide, Stephen possesses a rare and extensive arsenal of tools, allowing him to arm any organization with the knowledge they need to shift their most threatening challenges.

Stephen can be reached at 617-379-1177 or online at

Press Contact: Stephen Shapiro, 24/7 Innovation, 2001 Marina Drive Suite 807, Quincy, MA 02171, 617-379-1177

Please contact for corrections or updates.

Stephen Shapiro
24/7 Innovation
2001 Marina Drive Suite 807
Quincy, MA 02171

New York Laser Aesthetics is Proud to announce Cutting edge of Laser hair removal technology

New York Laser Aesthetics is proud to announce that they are continuing to accept new clients. Men and women are invited to experience the cutting edge of laser hair removal technology.

Manhasset, NY, October 15, 2011 - New York Laser Aesthetics is proud to announce that they are continuing to accept new clients. Men and women are invited to experience the cutting edge of laser hair removal technology. In addition to laser removal services, they provide advanced face sculpting and anti-aging treatments for men and women. The clinic continues to provide clients with the newest and most effective technology available, operated by an experienced and caring staff. They offer a calm, private and professional atmosphere for the comfort of their clients. Conveniently located in the Americana Shopping Center in Manhasset, clients can often fit a quick laser hair removal treatment into their lunch break.

Advanced laser hair removal technology, facilities and years of expertise make New York Laser Aesthetics stand out from other laser removal providers. They invite you to contact them today to experience the most advanced laser hair system currently available. They exclusively use FDA-approved medical-grade devices that effectively and safely remove unwanted hair from the face and body. They automatically adjust their settings according to the client’s skin tone and hair color, optimizing the ability to detect and attack the root of the hair without damaging the surrounding skin tissue. This new, exclusive technology reduces pain and irritation by ninety per cent. New York Laser Aesthetics routinely works on laser hair removal all over the face and body, including the upper lip, chin, neckline, sideburns, cheeks, back, legs, arms, underarms and bikini areas. In addition to aesthetic and comfort reasons, many devoted clients are athletes who find laser hair removal beneficial for activities such as swimming, cycling and running.

In addition to this cutting edge laser hair removal system, New York Laser Aesthetics is the only laser hair removal center in the area that uses even more advanced technology to make clients as comfortable as possible throughout their treatments. They are happy to announce the innovative Zimmer Cooling System for clients’ comfort and safety. This FDA-approved device is designed to administer a continuous stream of cooled air upon the body area undergoing laser treatment. This system greatly reduces the pain and irritation linked with laser removal treatments.

New York Laser invites men and women to take advantage of our new and progressive technology to remove all unwanted hair. The use of this exclusive and superior technology, coupled with the expertise and professionalism of our New York State certified, insured and bonded medical estheticians, make New York Laser Aesthetics the perfect choice for all of your laser hair removal needs. They are continuously accepting new clients and will be happy to provide you a free consultation.

Ofra Amy Grinbaum
New York Laser Aesthetics
Americana at Manhasset
2110 Northern Blvd. (Suite. 202)
Manhasset, NY 11030