Pacific Grove, CA, October 31, 2019 — Phyllis Davis is celebrating the 20th anniversary of her women’s wear shop Nest Boutique in Pacific Grove and she says she owes it all to the love and support of her loyal customers.
“I’m just amazed and feeling very blessed,” says Davis, when asked about her thoughts on celebrating 20 years in business. “Somehow in this world of online shopping and big box stores, a little family boutique has survived. A lot of it is due to our wonderful customers. Without them, we wouldn’t be here. I love showing my clients designer fashions that are fashionable, flattering and fun!”
With that in mind, Davis and Nest are hosting two special events in November to celebrate its 20th anniversary, a one-night-only shopping event for VIP customers and a weekend event in which a percentage of proceeds from sales go to three local charities.
The event for VIP customers will be held from 5:30 to 8 p.m. Thursday, Nov. 14, 2019, where VIP customers will be treated to a night of shopping and mingling with bubbles and nibbles, a special 20th anniversary gift for all attendees and a drawing to win a $200 gift certificate — every shopper is eligible! The drawing will be held at 7:30 p.m. and you must be present to win the gift certificate.
In addition, for every $100 spent during the month of November, VIP customers will receive a $20 gift certificate to shop in December only. The certificate would be valid December 1 – December 31, 2019.
The community event supporting Nest’s 20th anniversary and its charity partners will be held all day Friday, November 15 through Sunday, November 17. Each charity partner will receive 20% of all sales for the day:
•Friday, November 15, I-Help, Interfaith Homeless Emergency Lodging Program •Saturday, November 16, Pacific Grove Museum of Natural History
•Sunday, November 17, Animal Friends Rescue Project (AFRP)
On Sunday, AFRP will have a table and adoptable animals in front of the shop from 12 – 2 p.m.
Customers will get a chance to meet someone from the charity, pick up some information on the organization, shop and support a good cause with their purchase.
To RSVP for any of the events, call/go to xxx.
“This celebration is to show our customers what their patronage has meant to us,” she says.
Nest started life in The Barnyard Shopping Village in Carmel in 1999, and moved to its current Grand Avenue location in Pacific Grove in January 2005. Davis and her husband Mitch and her mother and stepfather Bonnie and Milt became partners in the venture. In fact, Davis’ mother came up with the name for the boutique.
“My mom was all excited and she asked me, ‘Can we call it Nest?’, ” says Davis about starting the business venture. “I asked her, ‘What does that have to do with women’s fashions?’ ‘Well, we want it to be a warm and welcoming place don’t we? Like a nest.’”
Her mother loved clothes and had a background in retail, owning and running both The Attic on Cannery Row and The Cottage Collection in The Crossroads Shopping Center. She was very close to her mother, whom customers called “The Bulldog” for her dogged enthusiasm, and likening their relationship to Lucy and Ethel of the “I Love Lucy” TV show.
With her mom’s sales acumen, her stepdad’s knack for woodworking and cabinetry, her husband Mitch’s business mind and her jack-of-all-trades skills, Nest thrived, allowing her and Mitch to also pursue their other love: the theater.
“I started acting at age 14, my first show on the Monterey Peninsula was nine years later in 1978, and I met Mitch in a production of ‘Seven Brides for Seven Brothers’ at the Outdoor Forest Theater,” she says. “Nest is my daytime passion, theater is my nighttime passion.”
While Nest started out as a women’s wear boutique, it has earned a reputation as the place to go for special occasion wear — weddings, formal events, and so forth.
“We have everyday casual wear, all the way to bridal wear and everything in between, that’s why our slogan is ‘From Blue Jeans to Bridal, Nest Has It All!’ ” she says. “Mitch calls it the ‘world’s smallest department store.’ ”
As for whether there are any plans in the future for expansion or other measures, Davis says they just want to keep serving the community as best they can.
“We’re happy, so we want to keep it simple and easy,” she says. “We don’t need a lot of drama, we’ll leave that to the stage!”
About Nest Boutique
For the best selection of women's clothing and formal wear, come to Nest Boutique! Opened in 1999 by Phyllis Davis, her husband Mitch, and her parents Bonnie and Milt, their shop is the perfect place for all your clothing needs. Phyllis was born and raised on the Monterey Peninsula. She and her husband enjoy performing in many local theater productions. Phyllis runs the shop and enjoys helping customers or ordering new merchandise! Trust our friendly team to do whatever we can to make you happy!
229-B Grand Ave.
Pacific Grove, CA 93950
Marci Bracco Cain
Salinas, CA 93901