Saturday, April 9, 2011

Case Studies at LEEF will Explore How Games Change the Nature of Learning and Work

LEEF is an interactive professional development event that explores the use of games, simulations and virtual worlds for learning.

Harrisburg, PA, April 05, 2011 - Through interactive case studies attendees of the 2011 Learning and Entertainment Evolution Forum (LEEF) will explore leading edge applications of serious games with industry experts and peers during the event, which is set for is set for June 16-17 at Harrisburg University of Science and Technology in PA.

LEEF is an interactive professional development event that explores the use of games, simulations and virtual worlds for learning. The program showcases how learning and entertainment technologies have converged and continue to evolve to produce solutions that are redefining the learning experience.

The 2011 lineup will includes an array of keynote speakers, exhibits and case studies exploring how serious games, simulations and virtual worlds change the nature of learning and work, including:

LSU and Louisiana Transportation Research Center: Training Semi-Skilled Workers in an Immersive Virtual Learning Environment

SSE: The Next Generation of Learning: Mobile Simulations

Tandem Learning: A Cosmos of Options: How Alternate Reality Games May Be the Most Versatile Tool in Your Learning Games Toolkit

Concurrent Technologies Corporation: Corrections Learning Environment: A Case Study into Designing Experiential Games to Meet Instructional Objectives

School of Professional Studies CUNY Graduate Center: Emergency Response Simulation for the City of New York

Case studies provide an in-depth study of successful serious game projects and examine measures to identify evidence of changed behavior and outcomes and the project’s return on investment, access to the application or resources used to create the program, and peer discussion to identify takeaways for projects.

Keynote presentations during LEEF 2011 include:

* Fun is Not the Enemy of Work, Nathan Verrill, Co-Founder of Natron Baxter Applied Gaming & Gameful, Thursday, June 16, 2011, 9:00 am;

* Immersive Education and Training, Michael Macedonia, Vice President and Vice President and Chief Scientist at SAIC, Friday, June 17, 2011, 8:30 am;

* How IBM Leads Change with Serious Games, Phaedra Boinidiris, Serious Games Program Manager at IBM, Friday, June 17, 2011, 2:15 pm.

Additionally, LEEF 2011 is expected to feature focused instructional workshops, one-on-one time with innovators and entrepreneurs in the exhibitors' area, and lots of opportunities for networking with a diverse array of attendees. The annual event is ideal for training and development professionals, e-learning designers and developers, educators and instructors, and game designers and developers.

More information on becoming a presenter or exhibitor at LEEF 2011, or to sign up for updates, please email, call 717.901.5190 or go online to

Founded in 2001 to address Central Pennsylvania's need for increased opportunities for study leading to careers in science, technology, engineering and math (STEM) fields, Harrisburg University is an innovative and ambitious private institution that produces graduates who provide increased competence and capacity in science and technology disciplines to Pennsylvania and the nation. Harrisburg University ensures institutional access for underrepresented students and links learning and research to practical outcomes. As a private University serving the public good, Harrisburg University remains the only STEM-focused comprehensive university located between Philadelphia and Pittsburgh.

For more information on the University's demand-driven undergraduate, graduate and certificate programs in applied science and technology fields, call 717.901.5146 or email

Steven Infanti
HU Communications
326 Market Street
Harrisburg, PA 17101

Tree Service of LA Offers Advice on Trees and Power Lines

According to an expert of Premiere Tree Services of Los Angeles, If tree limbs grow into a power line they can create all sorts of problems.

Los Angeles, CA, April 07, 2011 - Trees and power lines can make a very bad and potentially dangerous combination. If you have a power line and trees on your property make sure the two never mix.

According to an expert of Premiere Tree Services of Los Angeles, "If tree limbs grow into a power line they can create all sorts of problems. The electricity from the power lien can spark a fire or the tree can disrupt electrical service to you and your neighbors." This means that you should consider cutting down trees near the power lines or removing limbs from a tree near the power lines.

There is also a danger that branches from trees will fall on the power line. This can also interrupt electric service and create a fire or electrocution hazard. Therefore any branch sticking out over a power line should be removed as soon as you notice it.

Safe Tree Maintenance and Removal
Always be careful working on a tree that is close to the power line. If a tree is right next to the power line it would be a good idea to hire a professional tree service to trim it or cut it down. It might also be a good idea to call the electric company and ask them what to do.

Cutting down trees next to the power line or trimming trees next to the power line can be a very dangerous proposition. There is a danger of electrocution from downed power lines and lines can also start a fire.

There is also a strong possibility that the power company will make you pay for any damage that you do to power lines. If you cut a tree that falls on the electrical line you will probably have to pay for the repairs.

This is why this kind of tree work is best left to the professionals. In some cases, the power company will do this for you but not always.

Your Responsibility and the Power Company’s Authority
Something to remember is that if you don’t maintain trees near the power line, the utility’s crews may come out and do it for you whether you want them to or not.

There maybe little or nothing you can do about this because the electric company probably has an easement across your property. This is a legal right to build a power line and take whatever steps are necessary to maintain it. The electric company is well within its rights to remove any tree that is interfering with a power line.

There is also a strong possibility that the electric company could bill you for such tree removal efforts. This means you should take some action to cut keep trees of power lines.

For more information, contact Premiere Tree Services of Los Angeles, 11301 W. Olympic Boulevard, Suite 717, Los Angeles, CA 90064, call (323) 601-5103, email or visit

Andrew Deacon
Premiere Tree Services of Los Angeles
11301 W. Olympic Boulevard, Suite 717
Los Angeles, CA 90064
(323) 601-5103

New RedEye Webinar - Understanding Conversion Rate Optimisation

Join us on 20th April 2011 to discover the tools and strategies for optimising your website

Shenley Wood, Milton Keynes, April 08, 2011 - RedEye today announces the third of its series of concise digital marketing webinars focusing on website conversion, ‘Understanding Conversion Rate Optimisation’.

The webinar takes place on Wednesday 20th April 2011 at 3.00-3.30pm and will be presented by RedEye CEO, Mark Patron.

On average websites only convert around 2-3% of visitors. This is because improving conversion is complex. But there are ways to improve best practice and make it easier for all digital marketers to get better results.

For two years, RedEye has been working with Econsultancy to research the tools and strategies used by online companies to improve website conversion.

Past research revealed 89% of companies who implemented a structured approach, did improve conversion.

Through analysis and experience, incorporating the findings of two years of research with Econsultancy, RedEye has produced a defined strategy to help companies understand what they can do to optimise their websites and improve online conversion in a structured way.

This insightful webinar will provide attendees with the following insight:

* Learn how to incorporate a range of tools and strategies in a structured way to improve conversion

* Discover what tools and strategies are most effective when it comes to optimising your website

* Understand the process of Conversion Rate Optimisation and learn how it can be strategically implemented

About the speaker
Mark Patron has been CEO of RedEye since 2006. He has 25 years experience in direct, data and digital marketing. He founded leading direct marketing companies Abacus and Claritas UK, now Acxiom. Chairman of AIM listed company Twenty Plc, he was voted one of UK’s most influential direct marketers by readers of Precision Marketing magazine.

Title: Understanding Conversion Rate Optimisation

How to Attend

20thApril 2011
20 minutes with 10 minute Q&A

Press Contacts
Katie Traynier, Marketing Manager:, 01908 340 903

About RedEye
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

Katie Traynier
Marketing Manager
26 Shenley Pavilions
Chalkdell Drive
Shenley Wood
Milton Keynes MK5 6LB
01908 340 903

Run Your Organization Like a Formula 1 Pit Crew and Race Past The Competition

It's no secret that change is occurring at breakneck speeds. But knowing this seems to make little difference. Many companies are, in essence, standing still while the most innovative and flexible organizations whiz by effortlessly.

Boston, MA, April 07, 2011 (Straight Line PR) -- Is your company operating at a speed that's keeping it ahead of the pace? Or is it simply running as fast as possible, upon the proverbial hamster wheel, gaining little traction to speed well beyond the competition? If this is the case, consider operating like a Formula 1 Pit Crew, to rev up productivity and throughput. Their tried and true principles will optimize any business and create high performing teams.

"Why is it that pit crews produce unprecedented results in just a matter of seconds? They employ three main principles that can and should be applied within your own organization to create peak levels of performance," says Stephen Shapiro, innovation leader and author of Personality Poker. ( ) "First, each team member must be acutely aware of his specific strengths and - even more importantly - play to those strengths to maximize efficiencies. Secondly, the team must have a full complement of all styles represented to ensure that each essential role is covered. And lastly, the team should use a 'divide and conquer' methodology. Divvy up the work based on which style is most effective at a given task."

Stephen Shapiro's recent book and personality tool, Personality Poker, allows teams, within minutes, to clearly determine the individual strengths of each member. This critical awareness makes it possible to place people in the most effective roles for leveraging their talents. Additionally, this same instrument highlights aptitude deficiencies so that you can effectively bring your team into its necessary balance.

"When watching a Formula 1 Pit Crew, it's easy to see that each person clearly knows his strengths and is placed in the role that best compliments those capabilities," explains Shapiro in part two of his recent interview with IdeaConnection ( ). "It's also evident that if just one of the 20 members were absent, the outcome would be entirely thwarted. Despite the obviousness of this example, many organizations are still operating with the absence of critical skills that would ensure them the ability to cross the finish line significantly ahead their competition."

See Stephen speak more on these principles in a short video at

About Stephen Shapiro:
Stephen Shapiro is one of the foremost authorities on innovation and collaboration, and has personally touched hundreds of thousands of lives in over 40 countries. While Stephen's insights apply to virtually any organization, big or small, he has contributed to shifting the innovation culture for such Fortune 500 organization as Staples, GE, BP, Johnson & Johnson, Fidelity Investments, Pearson Education, Nestlé, and Bristol-Myers Squibb. As the founder and creator of a 20,000 person internal innovation practice within Accenture, and advisor to hundreds of organizations worldwide, Stephen possesses a rare and extensive arsenal of tools allowing him to arm any organization with the knowledge they need to shift their most threatening challenges. His most recent project, Personality Poker ( ), released by Penguin Portfolio in October 2010, is a card game that has been played by over 25,000 people in boardrooms and living rooms around the world.

Stephen can be reached at 617-379-1177 or online at

Press Contact: Stephen Shapiro, 24/7 Innovation, 2001 Marina Drive Suite 807, Quincy, MA 02171, 617-379-1177,

Please contact for corrections or to update this press release.

Deborah Shapiro
24/7 Innovation
2001 Marina Drive Suite 807
Quincy, MA 02171