Thursday, January 5, 2012

SAFE International Launches Kingston Women’s Self Defense for Travellers – Kingston, ON Self Defense

SAFE International is expanding its seminar options to include women’s self defense for travellers in Kingston, ON.

Kingston, ON, January 06, 2012 - (Straight Line PR) - Kingston Self Defense, SAFE International Launches Kingston Women’s Self Defense for Travellers.

SAFE International ™ is one of the leading providers of mobile self defense/personal protection training in North America. SAFE International has taught more than 120,000 clients in the private, corporate and high school environments since 1994. SAFE International is expanding its seminar options to include women’s self defense for travellers in Kingston, ON.

At this time of year, thousands of Canadians and Americans will head south to some of the warmer clients to escape the cold North American winter many of us experience. While the majority will have an amazing time, there are countless stories of women and men of all ages, forgetting that they are in a foreign country in which there are some inherent risks. SAFE International has the history and curriculum to help reduce those risks. SAFE International doesn’t only teach physical self defense concepts, but also how to avoid becoming a victim through Awareness/Avoidance training.

Some of the risks people need to concern themselves with when traveling in regards to women’s travel self defense Kingston includes what an attacker looks for in a potential victim, what an attacker wants and doesn't want in confrontation, hotel safety, plus taxis and buses. One of the biggest topics that SAFE International explores is how most people are too polite, even when their intuition is telling them the complete opposite. The nightlife in many of these countries provides many opportunities for attacks, date rape or kidnappings. SAFE International covers the most common distraction techniques an attacker will use to gain an advantage. Instruction would then move on to verbal strategies in the event that avoidance is no longer possible.  Rather than just teaching to yell at a potential attacker, SAFE International instructors cover a few verbal strategies based on the aggressor and the scenario. The third step is addressing the physical aspect of Kingston women’s self defense for travellers. Physical self defense instruction begins with the advantages of adopting a passive stance rather than an aggressive stance. SAFE International only teaches gross motor strikes due to the adrenal rush one gets when they are in a highly stressful state such as an attack scenario. They teach a philosophy of "Attack the Attacker" which reverses one from being the Prey, to that of being the Predator. Another philosophy is to attack the head if all avoidance and verbal strategies have failed. Self defense training does not take years, and in fact with just a few hours of women’s self defense instruction for travelers, you can be confident that you have reduced the odds of harm and can have some peace of mind if it is your daughter or son who is traveling.

SAFE International has taught more than 135,000 women since 1994. For more information on self defense instruction for travelers, please email Chris Roberts, CEO, by email at chrisroberts@safeinternational.biz You can also visit the website at www.safeinternational.biz SAFE International can also be reached toll free at 1 800 465 5972.

Contact:
Chris Roberts
SAFE International™
15535 Cooper Rd.
Lunenburg, ON
Canada K0C 1R0
1 800 465-5972

Companies ignore Smartphone users online: 7 in 10 have no mobile website - 8 in 10 send no mobile emails

Mobile 'Will Improve' Online Conversion Rates

Shenley Wood, Milton Keynes, January 06, 2012 - Despite the rapid growth in popularity of mobile internet use – most smartphone users access websites and 33% make purchases on it (according to EPiServer*) - over two-thirds of companies (70%) have not yet optimised their websites for mobile. And more than 8 in 10 (84%) are not designing marketing emails for mobile.


These are findings from the latest RedEye and Econsultancy Conversion Rate Optimization Report 2011, based on a survey of more than 700 client-side and agency digital marketers. 

The report highlights that mobile should play a key role in retaining customers online. Given that just 25% of marketers say they are satisfied with online conversion rates, tablets and phones should not be ignored in mobile conversion strategies - and will even help to boost conversion overall.

It is so easy for brands to damage their online reputation and ignoring customers viewing on mobiles and tablets can be off-putting and potentially impact engagement, particularly in highly competitive marketplaces.

Optimising for mobile is a missed opportunity, especially for retailers, as many are now seeing serious return on their mobile investment. 

Mark Patron, CEO at RedEye, explains: “Accepting that consumers often use multiple devices to access email and Internet, if the content is not optimised for the media it directly impacts conversion. For customers trying to view a full scale website on their phone, it’s not just frustrating, it’s all too-easy to head elsewhere to a properly optimised site.”

According to stats from the ONS, there has been significant growth in mobile internet adoption over the last 12 months, with an extra 6m using their phone to access the web over 2010. 

Usability testing with mobiles
One way to see if a brand needs a dedicated mobile site is to look at the user experience for mobile visitors. This will identify whether some parts of the site simply do not work, Flash elements for example. Also, while the site may work reasonably well via mobile, there may be hidden barriers to purchase which will only be picked up during testing. 

However, only just under a third (28% of companies and 30% of agency clients) say they have used mobile phones and under a fifth have used tablets while testing (16% of company respondents and 17% of agency clients).

Optimising emails for mobile
Another area where companies can improve ROI is adapting emails for mobile devices. A growing proportion of emails (15% upwards) are being opened and read on mobile phones, but still only a minority of companies are optimising emails for mobile.

Despite the potential for improving open rates by optimising emails for mobile, just 14% of companies and 24% of agencies are currently doing this. 


Based on the findings of this report RedEye has released a new white paper explaining how to implement a structured process to improve online conversion. This white paper can be downloaded from www.redeye.com .

The research is based on a survey of more than 700 client-side and agency digital marketers carried out in July and August 2011.

* EPiServer study: Developing a mobile strategy: how to develop mobile sites that truly engage

Press Contacts
Katie Traynier, Marketing Manager: katie.traynier@redeye.com, 01908 340 903

About RedEye
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioural email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 4 European offices (London, Milton Keynes and Crewe in the UK and Dusseldorf, Germany) and has just launched its first US office in New Jersey. RedEye clients include Skype, Ford, French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker. http://www.redeye.com

About Econsultancy
Econsultancy is a global independent community-based publisher, focused on best practice digital marketing and e-commerce, and used by over 240,000 internet professionals every month.
Our hub has 105,000+ members worldwide from clients, agencies and suppliers alike with over 90% member retention rate. We help our members build their internal capabilities via a combination of research reports and how-to guides, training and development, consultancy, face-to-face conferences, forums and professional networking.

Join Econsultancy today to learn what’s happening in digital marketing – and what works. 
Call us to find out more on +44 (0)20 7269 1450 (London) or  +1 212 699 3626 (New York).You can also contact us online.

Contact:
Katie Traynier
Marketing Manager
RedEye
26 Shenley Pavilions
Chalkdell Drive
Shenley Wood
Milton Keynes MK5 6LB
01908 340 903

SAFE International Launches Brampton Women’s Self Defense for Travellers – Brampton, ON Self Defense

SAFE International is expanding its seminar options to include women’s self defense for travellers in Brampton, ON.

Brampton, ON, January 06, 2012 - (Straight Line PR) - Brampton Self Defense, SAFE International Launches Brampton Women’s Self Defense for Travellers.

SAFE International ™ is one of the leading providers of mobile self defense/personal protection training in North America. SAFE International has taught more than 120,000 clients in the private, corporate and high school environments since 1994. SAFE International is expanding its seminar options to include women’s self defense for travellers in Brampton, ON.

At this time of year, thousands of Canadians and Americans will head south to some of the warmer clients to escape the cold North American winter many of us experience. While the majority will have an amazing time, there are countless stories of women and men of all ages, forgetting that they are in a foreign country in which there are some inherent risks. SAFE International has the history and curriculum to help reduce those risks. SAFE International doesn’t only teach physical self defense concepts, but also how to avoid becoming a victim through Awareness/Avoidance training.

Some of the risks people need to concern themselves with when traveling in regards to women’s travel self defense Brampton includes what an attacker looks for in a potential victim, what an attacker wants and doesn't want in confrontation, hotel safety, plus taxis and buses. One of the biggest topics that SAFE International explores is how most people are too polite, even when their intuition is telling them the complete opposite. The nightlife in many of these countries provides many opportunities for attacks, date rape or kidnappings. SAFE International covers the most common distraction techniques an attacker will use to gain an advantage. Instruction would then move on to verbal strategies in the event that avoidance is no longer possible. Rather than just teaching to yell at a potential attacker, SAFE International instructors cover a few verbal strategies based on the aggressor and the scenario.  The third step is addressing the physical aspect of Brampton women’s self defense for travellers.  Physical self defense instruction begins with the advantages of adopting a passive stance rather than an aggressive stance. SAFE International only teaches gross motor strikes due to the adrenal rush one gets when they are in a highly stressful state such as an attack scenario. They teach a philosophy of "Attack the Attacker" which reverses one from being the Prey, to that of being the Predator. Another philosophy is to attack the head if all avoidance and verbal strategies have failed. Self defense training does not take years, and in fact with just a few hours of women’s self defense instruction for travelers, you can be confident that you have reduced the odds of harm and can have some peace of mind if it is your daughter or son who is traveling.

SAFE International has taught more than 135,000 women since 1994. For more information on self defense instruction for travelers, please email Chris Roberts, CEO, by email at chrisroberts@safeinternational.biz You can also visit the website at www.safeinternational.biz SAFE International can also be reached toll free at 1 800 465 5972.

Contact:
Chris Roberts
SAFE International™
15535 Cooper Rd.
Lunenburg, ON
Canada K0C 1R0
1 800 465-5972