Thursday, August 7, 2014

Luxury Travel Vietnam Development Continues with New Logo

To honour the company's 10-year history, Vietnam first luxury tour operator to unveil a new logo marks the latest phase of Luxury Travel's evolution.

Hanoi, Vietnam, August 07, 2014 - To honour the company's 10-year history, Vietnam first luxury tour operator ( to unveil a new logo marks the latest phase of Luxury Travel's evolution. The new logo will be rolled out across Luxury Travel collateral with immediate effect.

This month, Luxury Travel Ltd ( has decided to launch new logo which was created paying tribute to the heritage of the former to marks a new milestone in 10 years of nonstop developing Luxury Travel. The company announces a new e-commerce website, opened a new operation office in Nha Trang and kick off a 5 star Emperor Cruises in Nha Trang Bay at this occasion.

"The unveiling of a new logo marks the latest phase of Luxury Travel's evolution and sustainable growth. A "refresh" of the brand's identity in conform with our mission, vision in order to develop the experiential travel industry in Vietnam and Southeast Asia, we are embarking on an ambitious phase of growth and we are excited to share our new logo with our travel partners." Said Pham Ha, Founder and CEO of Luxury Travel Ltd.

"The business undergoing a period of fast growth and evolution, we felt the time was right for an updated logo. The new design aims to honour the company's 10-year history by retaining core elements of the previous logo such as the signature font, stag line, and orange colour palette."

The new look of logo may express the innovation, creativity and development of Luxury Travel Ltd. matches with the core value, mission and vision of this brand.

According to the firm, the logo is steady, independent, reliable, harmonic, simple and elegant and at the same time carries on the heritage of the already well established Luxury Travel Brand people all over the world know. It promises a unique experience for customers in the luxury travel segment. The logo expresses the leading role of Luxury Travel Ltd. ( in providing high quality travel services in Vietnam.

Luxury Travel Ltd. has been nominated as ?Vietnam?s leading tour operator? for the most prestigious World Travel Awards 2014.

Thu Hien (Ms)
Luxury Travel Ltd
05 Nguyen Truong To Street
Ba Dinh Dist, Hanoi 84444
84.4.62733087 Ext 122

AuraPortal BPM Presents Real Simulation in its Business Process Modeling

Powerful technology allows any company to know during the design phase how its processes will act in execution, quickly detecting and solving any issues.

Woburn, MA, August 06, 2014 - AURA (, a global provider of AuraPortal.(*) Business Process Management (BPM) software, has enhanced the real simulation in its BPM suite's process modeling tool, making it immediately available to not only the designers of the processes, but also to managers and business analysts, who can easily perform simulations on running processes in a real working environment.

AuraPortal has been distinguished with great advantage over its competitors by Ovum in its Decision Matrix report and by other renowned analyst firms.

Business Process Management tools generally offer as an additional mechanism the possibility to perform 'simulations', i.e., to execute the processes virtually in imaginary scenarios in order to understand and quantify any circumstances that affect their execution. These simulations should reveal bottlenecks, overloads, unequal distribution of workloads, excessive times, etc.

There are two non-exclusive ways to conduct simulations:
- Statistical Simulation, this is the most common but also the less reliable.
- Real Simulation, much more reliable. The BPM tool allows instant modifications to be made to the design of the processes and these modifications can be executed immediately, with no need for programming, both in real and imaginary environments.

This characteristic, which is generally unavailable in other BPM tools, forms part of AuraPortal.

BPM suites typically require the intervention, in varying degrees, of programmers or technical experts to incorporate modifications in the design of the processes, which makes it impossible to carry out tests of each modification on the fly.

With Real Simulation, the results obtained are a true reflection of what will actually happen when the process is executed in a real production environment, and everything can be tested in advance, safely and with maximum accuracy. This Simulation gives 100% assurance that what has been modeled is exactly what will be executed.

About AURA (
AURA is a global BPM (Business Process Management) software provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

AURA has a presence in 40 countries with more than 300 customers including, among others: Walmart, Toyota, General Motors, Pemex (Petroleos Mexicanos), Carrefour, ArcelorMittal, PepsiCo, Coca-Cola, Danone, INCAE, Kimberly-Clark, Yamaha, Royal KPN, Bristol-Myers Squibb, etc., as well as many Government Agencies and Departments in several countries. All of these customers benefit from maintenance contracts.

It is headquartered in Europe and has an executive branch in North America (Florida). It also has offices in several countries and a vast network of partners who locally attend customers throughout the world.

Cristina Siscar
400 Trade Center
Woburn, MA 01801-7472