Sunday, January 5, 2014

Harley-Davidson and other companies Take Part in the "Freedom in Business" Conference

The event took place in December at AuraPortal's Houten headquarters (Holland) with Harley-Davidson, Zon IQ and Syntens

Woburn, MA, January 06, 2013 – AURA (, a global provider of AuraPortal. Business Process Management (BPM) software, has announced the success of its participation in the "Freedom in Business" conference organized at its Houten offices (Holland) on November 29.

AuraPortal has been distinguished with great advantage over its competitors by Ovum in its Decision Matrix report and by other renowned analyst firms.

Harley-Davidson, Zon IQ and Syntens also collaborated in the event.

The aim of the conference was to outline the current situation in the business environment and its challenges:

- How to cope with change and stay at the forefront of the industry
- How to be innovative with management processes
- The future development of BPM
- AuraPortal's contribution to help achieve these objectives

The AuraPortal presentation was titled "Roadmap for BPMS" and, once again, its advanced BPMS features were made evident through a live demonstration of the automation of a complete process in just thirty minutes; as was its responsiveness to all types of organization, regardless of the business sector and the scale of operations.

About AURA (
AURA is a global BPM (Business Process Management) software provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

AURA has a presence in 40 countries with more than 300 customers including, among others: Walmart, Toyota, General Motors, Pemex (Petroleos Mexicanos), Carrefour, ArcelorMittal, PepsiCo, Coca-Cola, Danone, INCAE, Kimberly-Clark, Yamaha,Royal KPN, Bristol-Myers Squibb, etc., as well as many Government Agencies and Departments in several countries. All of these customers benefit from maintenance contracts.

Its headquarters are in Europe (Spain and Holland) with an executive branch in North America (Florida). It also has offices in several countries and a vast network of partners who locally attend customers throughout the world.

Nina Moon
400 Trade Center
Woburn, MA 01801-7472