Cleveland, OH, October 27, 2012 (Straight Line PR) -- Webinars are a powerful tool for visual storytelling and training. But for many, the path from webinar to profit is not clearly marked. Now, authors Jim Kukral and Sherrie Rose show the way, step by step, with their new book, "The Webinar Way". Readers of this new book can quickly learn essential techniques to boost profits using the familiar, but often under-utilized, webinar platform.
"It's time we separate fact from fiction, and myths from truth about webinars," says Jim Kukral, leading Web entrepreneur, noted Keynote speaker and co-author of "The Webinar Way" ( http://www.TheWebinarWay.com ). "The real story here is that webinars have had a bad rap as a boring obligation forced by corporations; but now cutting-edge business entrepreneurs have found big paydays using webinars."
As proof, Ms. Rose suggests that marketers of information products, speakers, and aspiring entrepreneurs consider these three areas when deciding how to boost their sales:
1. Has there been a decline in sales letter conversions? The webinar sales model combines teaching people valuable content and on the same webinar they are being taught they are sold on receiving coaching or additional products.
2. Even sought-after platform speakers can get tired of all the travel, and endless nights in hotels. Take this existing expertise to the webinar medium, leveraging time and accessing a global market to sell products or services.
3. Getting a big idea off the ground can be a struggle. Put together a free training webinar and the date-related motivation to get it done. The response to the actual webinar will indicate whether or not the idea is sound.
"I thought we already had a fine webinar presentation," says recent client Brandon Barnum. "Your techniques are amazing, and illuminated powerful improvements for more sales conversions on our webinar."
Renowned webinar trainers Jeff Herring and Maritza Parra recently spoke briefly on camera about "The Webinar Way", and what this book can teach anyone who needs to improve their bottom line using webinars. The video can be seen online at http://www.youtube.com/watch?v=fQZSVerj7HA
"Our book, 'The Webinar Way', breaks down the 7 Pillars of Webinar Success (Perspective, Plan, Promote, Present, Power Position, Pitch, Partner) into an easy to follow process," says Rose. "Our clients love the results they get with these strategies - implementing webinars with a selling component gives entrepreneurs a new lease on their business."
The authors also provide a free Webinar Way Profit Calculator to help track and calculate sales. For a free copy of The Webinar Way Profit Calculator and other valuable bonuses (plus expert interviews), go to http://www.TheWebinarWay.com/webinarwaybonuses/ for immediate access.
About The Webinar Way:
"The Webinar Way" is the #1 Way to reach global audiences and the #1 most effective sales tool on the Internet today. The new book, "The Webinar Way", is designed to help entrepreneurs, business owners and organizations reach their goals by understanding how to use the POWER of The Webinar Way, resulting in loyal customers, raving fans, and a dynamic, attractive personal "brand". Visit the web site at http://www.TheWebinarWay.com for complete information, or visit the book's launch page on Facebook at http://www.facebook.com/events/118442034978418/
About Sherrie Rose:
Sherrie Rose has been called The Liking Authority, and she blends marketing and her "Relationship Riches" philosophy with successful webinars. Find out more about Sherrie on the web by visiting http://www.TheWebinarWay.com/sherrieroseauthor
About Jim Kukral:
Jim Kukral is a 16-year Internet marketing professional who was recently named by Dun & Bradstreet as one of the "Most Influential Small Business People on Twitter". Jim also serves as a Program Faculty Member for the University of San Francisco's Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, Web monetization and social media. In addition, SmallBizTrends.com chose Jim as one of 100 top small business influencers online. Learn more about Jim at http://www.TheWebinarWay.com/jimkukralauthor/
Jim F. Kukral
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