Thursday, September 29, 2011

New RedEye Webinar: What Test Next?

Learn how a testing strategy will improve your online conversion

Shenley Wood, Milton Keynes, September 30, 2011 - RedEye today introduces the next in its monthly series of concise, free digital marketing webinars entitled - ‘What Test Next?’ This 30-minute session takes place online at 3pm on Thursday 6th October 2011.

Every online marketer understands the importance of testing. However, with all the data available at one’s fingertips, knowing what to test and when to test can be a challenge. Too often marketers guess what factors to concentrate on and end up testing things that have little or no impact on conversion rates.

Using a process of Conversion Rate Optimisation (CRO) companies can use online data to evaluate what changes will have the biggest impact and produce a successful testing strategy to effectively and continually optimise their online business.

Attend this RedEye webinar to discover how you can implement a successful testing process that will improve your online conversion:

* Understand why the process of Conversion Rate Optimisation is important to your business.

* Learn how to use your data to prioritise your tests and achieve your conversion goals.

* Discover the importance of reporting on tests and the impact each test has on the full testing process.

Title: What test next?

Date: Thursday 6th October

Time: 3pm-3.30pm

Speaker: Chris Gibbins

About the speaker
Chris Gibbins has extensive hands-on experience in usability testing, user experience research, eye tracking, information architecture and user-centred design; plus, a background in web development, animation, illustration and art. Over the last few years he has played a vital role in the development and implementation of RedEye’s conversion rate optimisation (CRO) strategy combining usability, analytics and AB/multivariate testing.

How to Attend

To register for free visit:

Press Contacts:
Katie Traynier, Marketing Manager:, 01908 340 903

About RedEye:
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards for ‘Innovation in Email Marketing’.

RedEye currently has 4 European offices (London, Milton Keynes and Crewe in the UK and Dusseldorf, Germany) and has just launched its first US office in New Jersey. RedEye clients include Skype, Ford, French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker.

Katie Traynier
Marketing Manager
26 Shenley Pavilions
Chalkdell Drive
Shenley Wood
Milton Keynes MK5 6LB
01908 340 903

SAFE International Launches Burlington Women’s Self Defense Parties – Burlington, ON Self Defense

SAFE International is expanding its seminar options to include women’s self defense parties in Burlington, ON.

Burlington, ON, September 30, 2011 - (Straight Line PR) - Burlington Self Defense, SAFE International Launches Burlington Women’s Self Defense Parties

SAFE International ™ is the leading provider of mobile self defense/personal protection training in Ontario. SAFE International has taught more than 120,000 clients in the private, corporate and high school environments since 1994. SAFE International is expanding its seminar options to include women’s self defense parties in Burlington, ON.

SAFE International quickly realized that women had completely different concerns, fears, and needs than males. Chris Roberts, CEO of SAFE International listened to their concerns and tailored something that was not only educational, but also met their personal fears. Men have no idea what women go through on an everyday basis from the stares and comments to the physical gestures and advances.

One of the reasons that SAFE International enjoys teaching women’s self defense Burlington, is how receptive women are to the skills that the SAFE International instructors provide. SAFE International teaches self defense concepts, rather than techniques. This allows women to learn in a much shorter time. SAFE International always covers Awareness and Avoidance strategies which are based on one's daily routines.  We examine what an attacker looks for, what an attacker wants and doesn't want in confrontation. One of the biggest topics we explore is how most people are too polite, even when their intuition is telling them the complete opposite. We cover the most common distraction techniques an attacker will use to gain an advantage. We then move on to verbal strategies in the event that avoidance is no longer possible.  Rather than just teaching to yell at a potential attacker, we cover a few verbal strategies based on the aggressor and the scenario. The third step is addressing the physical aspect of Burlington women’s self defense. We begin with the advantages of adopting a passive stance rather than an aggressive stance.  We only teach gross motor strikes due to the adrenal rush one gets when they are in a highly stressful state such as an attack scenario.  We teach a philosophy of "Attack the Attacker" which reverses one from being the Prey, to that of being the Predator. Another philosophy is to attack the head if all avoidance and verbal strategies have failed. This is only 30 minutes into the physical training and you can see how the self defense concepts are very effective.  The self defense drills increase with intensity as the participants gain more confidence.  This is very important as you don't want to terrify your clients right from the start.  It is important to build rapport with your students and the results will be seen as the drills progress. The following YouTube video shows how much can be learned in only 30 minutes of women’s self defense instruction.

Forget Tupperware Parties!
Invite 6 to 8 of your friends for a few hours of fun, education and potentially life- saving instruction. Plan a meal, bbq, snacks, maybe some dessert! Be prepared for a unique Burlington Women’s Self Defense experience! What has made SAFE International so popular is their unique method of teaching with humour and sharing of anecdotes. Get to experience their simulated attacks in scenario specific situations such as at the front door, the kitchen, the car, etc.

SAFE International has taught more than 120,000 clients including mothers, fathers, daughters, police officers, seniors, and people with disabilities. To contact SAFE International and Chris Roberts to schedule your Women’s Self Defense party, you can visit their main site at You can also reach Chris Roberts toll free at 1-800-465-5972 or by email at

Chris Roberts
SAFE International™
15535 Cooper Rd.
Lunenburg, ON
Canada K0C 1R0
1 800 465-5972

Minneapolis Sales Training Firm Projects 40% Increase in Revenue for Fourth Quarter

Minneapolis Sales Training Firm projects 40% increase in revenue for fourth quarter. Sales Results Fast LLC, a sales training and consulting firm in Minneapolis has announced it is projecting to increase revenues by 40% in quarter four, 2011.

Minneapolis, MN, September 29, 2011 - Minneapolis Sales Training Firm Projects 40% Increase in Revenue for Fourth Quarter, Minneapolis, MN

Minneapolis Sales Training Firm projects 40% increase in revenue for fourth quarter. Sales Results Fast LLC, a sales training and consulting firm in Minneapolis has announced it is projecting to increase revenues by 40% in quarter four, 2011. According to the firm’s President, Richard Garvey, Sales Results Fast has seen a sharp increase in demand for its consulting services in the third quarter and expects that to continue. “Our top priority is to produce a quality product for our customers and their response has been great,” Garvey states.

Sales Results Fast provides coaching to individuals, Classroom training to groups and individuals, and Consulting to entire business units and teams. They are located in Minneapolis and can be found online at

About Sales Results Fast:
At Sales Results Fast we believe sales is an art. And so salespeople, like artists must have raw talent and they must practice. We have a three pronged approach to making salespeople better. First we have Sales Results Fast University, or SRF-U. Our courses in SRF-U are classroom in size providing the right environment for maximum impact and maximum benefit. We break down the process for everyone adding what’s missing and fixing what’s broken. For anyone that wants more personalized additional training we offer 1-on-1 coaching where we take everything in the classroom setting and put it on steroids. We go deeper and focus on the individuals strengths. Finally we consult for larger teams and whole firms to provide sales process and management solutions.

The two founders, Richard Garvey and Allan Giese met and became friends in 2004. Realizing they had a similar approach to sales and running their respective organizations when the opportunity arose to work together they jumped at the chance. Richard and Allan have a combined 40 years in sales and sales management between them and bring this unique approach to get you one thing…Sales Results Fast.

Rich Garvey
4320 44th Avenue South
Minneapolis, MN 55406
Tel: 763.498.1882
Fax: 866-515-1892

Luxury Travel Ltd to Unveil a Charming Northern Vietnam Tour

The best of Northern Vietnam itinerary features Hanoi, Halong Bay and Sapa, travelers will find the culture, nature, heritage, authenticity meets luxury in just one week.

Hanoi, Vietnam, September 29, 2011 - The best of Northern Vietnam itinerary features Hanoi, Halong Bay and Sapa, travelers will find the culture, nature, heritage, authenticity meets luxury in just one week.

After a full day visit to the charming capital of Hanoi, travelers will take a night train to Lao Cai – a China-Vietnamese border city.

From Lao Cai there will be a short transfer to the hill town of Sapa. After exploring the area, travelers will return to Hanoi and visit Halong Bay, a UNESCO World Natural Heritage site.

With all private concierge services: door-to-door pick-up & drop-off services, transportation, deluxe train, a private cabin on the sharing boat cruise, meals, and an English or French speaking tour guide escorted all days, the tour priced at 1150 USD per person for a private party of 2 people for deluxe category and 948 USD for first class – the offer is valid until 30 Sep, 2012.

“The northern area of Vietnam is always an attractive destination for tourists visiting the country. Hanoi, Halong Bay and Sapa are the favorites destinations for all travelers. You will enjoy ending your trip with a relaxing traditional junk trip and take part in a wide variety of activities like kayaking, cave climbing or just simply sitting on the sundeck for a glass of wine as you contemplate what you seen and perhaps plan for a return trip and extended tour” said David Nguyen, Sales and Marketing Manager of Luxury Travel Ltd.

The first luxury tour operator ( and full travel service agency based in Hanoi with offices throughout Vietnam, Cambodia, Laos, Myanmar and Thailand, Luxury Travel is exceptional in designing tailor-made tours and providing unique travel experiences. Opened in 2004, the Luxury Travel Company Limited has its own offices, luxury vehicles, luxury travel advisors, and sales offices in California, Paris, and Melbourne. The company’s depth of experience and large infrastructure enable it to create unique itineraries with the operational confidence to fulfill client expectations. Luxury Travel Ltd won numerous travel awards for excellent performance including the most recent award: Best Luxury Tour Operator in Vietnam.

For Vietnam tour and booking, visit

David Nguyen
Luxury Travel Group Ltd
5 Nguyen Truong To Street
Ba Dinh Dist
Hanoi, Vietnam 71000

S4 Technology Partners joins AuraPortal as U.S. Channel Partner

S4 Technology and AuraPortal to jointly provide BPM and Best Practices solutions and services to North and South American Companies

Woburn (Boston), MA, September 27, 2011 - AuraPortal (, a global provider of Business Process Management (BPM) software, has announced a new strategic partnership with S4 Technology Partners, based in Boca Raton, Florida to sell and support the AuraPortal BPMS solution. S4 Technology Partners provides business process improvement (BPI), and business application implementation and consulting services for companies looking to improve their business performance. The partnership will allow S4 Technology Partners to deliver Business Process Management tools and services as an extension of their current Technology Consulting and Business Intelligence offerings. With the agreement, S4 Technology Partners will be able to distribute and provide services surrounding the AuraPortal Business Process Management Software (BPMS) to organizations looking to improve their efficiency and operational discipline.

AuraPortal is best known for its innovative features such as the automatic building of Process Execution Engines directly from the modeling diagram without the need of IT programming. As a result, AuraPortal enables organizations to rapidly build and deploy business process improvement solutions faster than traditional, custom coding methods. The people closest to the processes are empowered to easily design, manage, and control entire business processes without the need of custom programming.

According to Juan F Mertins, President and founder of S4 Technology Partners, LLC "the addition of the AuraPortal Enterprise Management Platform to S4's portfolio will enhance our overall company offering and will provide our customers with the means to manage, monitor and optimize their business processes while leveraging their current IT investments. AuraPortal's flexibility and the possibility of automating the most complex business processes without writing a single line of code was the deciding factor to become an AuraPortal partner".

"We're pleased to have S4 Technology Partners join us as our latest U.S. partner" said Pablo Trilles, Vice President of AuraPortal. "S4 Technology Partners has the BI, ERP and CRM Business applications background and experience to deliver highly practical and market appropriate BPM models using our AuraPortal BPMS Enterprise Platform. Their experience helping companies make a transition from, as well as sustaining, legacy systems in their business process improvement initiative ensures that companies are able to realize better performance in a shorter period of time. We expect S4 Technology Partners to be able to leverage the full extent of our Enterprise Management platform including a full BPMS (Business Process Management Suite), considered by the experts as the world's most advanced, complete and easy-to-use; an Extensive Document Management Facility containing automatic generation of intelligent documents with automatic signatures and an agile file system; a new concept of CRM (Customer Relationship Management) based on Process Patterns including 'Marketing Automation' with tailored Marketing Campaigns and Sales Opportunities follow-up; an Enterprise Content Management system (ECM) with powerful publishing and broadcasting possibilities; and a revolutionary system for creating, by the user, an Online Commerce platform in their own website including shopping cart and payment processing gateways. All without the need of any programming experience".

About S4 Technology Partners, LLC

S4 Technology Partners is a Florida based company dedicated to serving Enterprise Businesses in the US, Caribbean and Latin America. With its founders having an average of 30 years of experience in the technology space, S4 is focused in serving a select group of customers in the Financial, Retailing and Consumer Products industries interested in increasing their efficiency and productivity while providing their own customers with a highly satisfying business experience.

For more information on S4 Technology Partners, please visit:


Scott Rich
Skype: scott.marketingintl
Phone: +1 781-569-5940 or +1 978-808-6340

The Netherlands:

ABOUT AURA (AuraPortal) (

AURA is a global BPMS (Business Process Management Suite) provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

AuraPortal has a presence in 50 countries with more than 350 customers including, among others: Coca-Cola, PepsiCo, Frito-Lay, Toyota, Yamaha, Petroleos Mexicanos (PEMEX), ArcelorMittal, Eletrobras, Royal KPN, Bristol-Myers Squibb, Sodexo, etc., as well as many Government Agencies and Departments in several countries.

AuraPortal Headquarters are located in North America (Boston) and Europe (Holland) whereas the software development facilities are located in Spain and India.

Nina Moon
The Greater Boston
400 Trade Center - Suite 5900
Woburn, Massachusetts 01801-7472
781 569 5940