Tuesday, December 10, 2013

Colorado HealthOP Exposes the Crushing Costs of Not Having Health Insurance

CO-OP’s #FAIL Campaign Uses Campy Scenarios to Show the High Costs of Failing to be Covered

Denver, CO, Dec 10, 2013 - Colorado HealthOP, Colorado’s first statewide non-profit health insurance cooperative, today launched a new awareness campaign to educate “young invincibles” about the potential costs of not having health insurance.

Dubbed “#FAIL,” Colorado HealthOP’s online campaign highlights how expensive a careless act can be.

As the December 23 health insurance enrollment deadline approaches, healthy but uninsured Coloradans may overlook the high cost of an unanticipated or unexpected medical issue. In 2011, more than one in 10 Americans experienced an unintentional injury or poisoning, according to data from the Centers for Disease Control (CDC). CDC data also show that unintentional injury is the leading cause of death among Americans under 45.

“While this campaign is lighthearted, it has a serious message,” said Julia Hutchins, chief executive officer of Colorado HealthOP. “Even if you’re generally healthy, being overzealous or clumsy can have very real financial or health consequences.  Health insurance is about getting covered now so that you won’t be exposed later.”

The campaign kicks off this week and runs through the end of January 2014. It includes a series of #FAIL memes that illustrate the hard costs associated with relatable but scatterbrained injuries.

For example, if you drop a box on your foot and break your toes, it could cost you $18,000 without insurance. The costs were estimated from Healthcarebluebook.com, an online resource that helps consumers “determine fair prices” for healthcare services in their area.

To check out the #FAIL memes, visit Colorado HealthOP’s social media channels, including Facebook, Twitter and Instagram.

These scenarios are available to the media. Please see included examples. Interested parties can obtain digital artwork from Colorado HealthOP’s media contact, Anna Beaty.

This campaign is solely produced by Colorado HealthOP and is not connected to or endorsed by the state’s health insurance marketplace, Connect for Health Colorado.

Colorado HealthOP’s cooperative business model and value-based benefits allow the non-profit to provide a sustainable health insurance option to Colorado consumers. Coloradans can currently enroll in Colorado HealthOP plans through the state’s marketplace, Connect for Health Colorado. Colorado HealthOP members will be eligible to receive their value-based benefits starting January 1, 2014.

About Colorado HealthOP
Colorado HealthOP offers a new alternative to traditional health insurance in Colorado. A nonprofit health insurance cooperative, Colorado HealthOP and its members are committed to providing affordable, quality coverage to individuals and employers interested in making a difference in their own health, their employees’ health and the health of their community. Colorado HealthOP aims to improve health outcomes by putting the responsibility for consumers’ care back into the hands of the cooperative’s members and providers. A private market solution tailored for individuals and employers, Colorado HealthOP plans are available via Connect for Health Colorado, Colorado’s health insurance marketplace, and through independent brokers and agents. Coverage will begin January 1, 2014. For more information about Colorado HealthOP, please visit www.cohealthop.org or call 720.627.8900.

Anna Beaty
3225 East 2nd Avenue
Denver, CO 80206

Michael Beal Announces Partnership with Eric Caprarese, to launch Brain Abundance

Brain Abundance Global Expansion leader Michael Beal announces his partnership with Eric Caprarese to launch Brain Abundance around the globe.

Sullivan, MO, Dec 10, 2013 - Brain Abundance is a cloud social networking company set to deliver a one of kind product ,Brain Fuel plus, to a world wide market. Brain Abundance has strategic global relationships that enables them to deliver Brain Fuel Plus from its five international distribution centers.

Michael Beal said,"When I saw what Brain Abundance put together, my experience enabled me to see a giant in the making. Many factors have to be in place for something to grab hold of the marketplace and have the infrastructure and leadership to maintain it. I love this business model. The simplicity and power of a self duplicating business based on what everyone does everyday, has held my attention all these years. Since then, I have built teams in the thousands, but I was looking for a business that can truly deliver this dream again to millions around the world and we have that with Brain Abundance."

Brain Abundance is in pre-launch and yet has all of it's infrastructure in place with its unique cloud based communication systems, 5 international distribution centers, fully functional web systems with ordering and tracking in place.

Caprarese has based his model on an already successful and proven business within the industry. This strategic allience is what will enable BA to move extremely quickly to the market place.

The company has created a extremely unique "Accelerated Binary" plan that pays out faster, bigger, and deeper that most can afford due to its debt free position and cloud social marketing strategy. Caprarese said, "How can we afford to payout so much more to so many more people? EASY! We are the first cloud social marketing company! No expensive office buildings with expensive employees. We get the best of the best from around the world to support Brain Abundance Corporate and our tremendous growth."

Brain Abundance will market Brain Fuel Plus, an stand alone product with 13 ingredients addressing the brain and its ability to affect every part of the body.

The company says, " Brain Fuel Plus is Designed to help maintain healthy brain function, Brain Fuel PLUS is the FIRST and ONLY product available ANYWHERE that combines THIRTEEN of most powerful ingredients to help feed, support, and maximize healthy brain performance.

In fact, thanks to our Co-founder Dr. Pejman Behrouzi, along with our team of top experts in the fields of neuroscience, nutrition, medical science, and product formulation Brain Fuel PLUS is the most complete supplement for your brain ever created!"

Brain Abundance utilizes a marketing and team building system that complements its cloud social marketing strategy.

Beal says, " The system is a marketers dream allowing them to do business at the speed of the internet, but also empowering people who have real lives and don't have the time or resources to build a business retailing product or doing in-home meetings several nights per week." The system is fantastic, but we've all seen one system or another, but the infrastructure has to be behind it to really make it work."

Michael Beal
Brain Abundance
Sullivan, MO 63080