Monday, December 3, 2012

Inaugural “No Socks to Work Day” To Be Held on 12/12/12

Campaign to gather sock donations for Denver’s homeless being spearheaded by the Sock-it-to-‘em Sock Campaign

Denver, Colorado, Dec. 03, 2012 - A citywide effort to gather donations of socks for Denver’s homeless population is kicking off with the inaugural “No Socks to Work Day” on Dec. 12, 2012. “No Socks to Work Day” asks workers to forego their socks for the day, donate a new pair of socks in their place, and sport bare ankles in the workplace in show of support for the campaign. The drive will be in full effect through Dec. 31, 2012.

The Sock-it-to-Em Socks Campaign™ was launched in 2011 by Sue Lee, CEO of EQ Media and creator of “I Believe in Me!” When the entrepreneur recognized how many Americans face the harsh winter cold and dampness with inadequate protection for their feet, she asked her friend Phillis Shimamoto to join her in 2012 to form Sock-it-to-Em and began soliciting fellow small business owners and others to pitch in.

This year, Lee and Shimamoto teamed with Small Business Drives America™, a nationwide program to highlight the contributions of small businesses to the nation’s economy, in launching the “No-Socks-To-Work™” Day drive. Thousands of businesses and other workplaces nationwide are expected to shed their socks and participate.

Denver’s homeless population is now twice what it was just a year ago. The Sock-it-to-‘em Sock Campaign™ aims to cover the feet of as many of those in need as possible before the new year. No Socks to Work Day was the brainchild of Denver resident, Dean Rotbart, co-coordinator of the sock donation drive, and the force behind the Small Business Drives Colorado™ campaign.

“We want to launch the effort in Denver, but intend to encourage other cities around the country to join in,” said Sue Lee, Sock-it-to-‘em founder. “Denver is a good place to start because of the growing homeless population who will have to endure bone-chilling temperatures during the holidays. By encouraging the community to donate new and used socks to those in need, we hope to help everyone survive the cold.”

“It’s estimated that one out of every four homeless individuals in Denver is a child – that’s just heartbreaking,” said Dean Rotbart. “If we can make sure their feet are warm for the holidays, we will be doing something to help.”

The grassroots campaign has attracted the attention and support of several Denver-metro area sponsors, including:

* Crocs: Crocs Inc. will serve as a national co-sponsor of No Socks To Work™ Day, providing new pairs of Crocs in support of the no-socks drive and its celebrity participants, as well as making a donation of new shoes to the homeless.

* HomeSmart Realty Group: Donation of 501 pair of socks

* Marco’s Pizza Colorado: Two-for-one discount on pizza slices for anyone who brings in a sock donation

* Communications Strategy Group: Coordination of all media relations and promotion of No Socks to Work Day

Sock donations can be dropped off at any of these locations:

* MIYO’s CafĂ© - 858 W. Happy Canyon Road, Castle Rock, CO 80108

* Leading Edge Physical Therapy - 7280 Lagae Rd., Unit F (Castle Pines Parkway & Lagae)??

* First Plymouth Congregational Church - 3501 S. Colorado Blvd., Englewood, CO 80113??

* St. Andrews United Methodist Church - 9203 S. University Blvd., Highlands Ranch, CO 80126??

* 100% Chiropractic, Belmar - 455 S. Teller St., Lakewood, CO 80226

* Heart of Oneness Center - 720 14th St. Golden, CO 80401

* Rainbow Rewards - 999 18th St., Ste 2250, Denver, CO 80202

* Communications Strategy Group - 3225 E. 2nd Ave., Denver, CO 80206

* Any Denver or Colorado Springs Marco’s Pizza location

* The Fragrance Factory - 45 Via Brianza, Suite 100, Henderson, NV 89011

Sock donations can also be mailed to:
Sock-it-to-em Socks Campaign™?
Attn: Dean Rotbart?
7581 E. Academy Blvd. #D455?
Denver, CO 80230

For More Information:
Sue Lee , Sock-it-to-‘em
P: 303.929.0556 |

Dean Rotbart, Small Business Drives America
P: 209-216-8517 |

Steven Shapiro, Communications Strategy Group
P: 303.433.7020 |

Everyone who plans to participate on December 12th can take the “No-Socks-To-Work™” pledge on Twitter @NoSocksToWork. See Please tweet the following: "I'm going sockless to work on 12/12/12 to support No-Socks-To-Work™ Day. I'll donate a pair of new socks to the homeless. #nosockstowork

Participants are also encouraged to connect with No Socks to Work on Facebook and post images of sockless employees:

Additional information can be found at Businesses interested in becoming a sponsor or participating in “No-Socks-To-Work™” Day, may contact Rotbart at, or by phone at 303-296-1200.

Steven Shapiro
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206

Bill Ringle Interviews Leadership Expert Jackie Freiberg on My Quest for Best

Bill Ringle, America’s Business Growth Strategist, talked with Jackie Freiberg, bestselling author and award-winning leadership expert, on My Quest for the Best about successful business strategy and leadership.

Philadelphia, PA, December 03, 2012 - Business growth strategist Bill Ringle interviewed Jackie Freiberg, bestselling author and award-winning leadership expert, for My Quest for the Best. In this interview series, Ringle speaks with successful industry experts and outstanding business leaders about their strategies for reaching and influencing significant target audiences, innovative business leadership, breakthrough moments in their career, and the important business and life lessons they've gained along the way.

For more than 20 years, Dr. Jackie Freiberg has been helping people build great leadership brands and helping companies become places where the best people can do their best work. She’s on a mission to cure the Dead People Working™ syndrome, and to create a movement of leaders who choose to defy mediocrity, take charge of their success at work, and make a difference in their own little corner of the world. Freiberg was chosen as a “Top 5 Leadership Speaker” by the vote of over 13,000 leaders around the globe, and was named one of the “Top 30 Best Minds on Leadership” by Leadership Excellence Magazine. She is also a bestselling author whose books include Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold; NUTS! The incredible story of Southwest Airlines’ leadership, culture and profitability; and GUTS! The secrets to success from many of the most admired companies in the world. Freiberg has also been an Executiv e Consultant at the Center for Creative Leadership, a Public Speaking Coach to the United States Marine Corps Recruiting Office, and one of only two non-employee members of the Southwest Airlines’ Culture Committee.

In Freiberg’s conversation with Bill Ringle on My Quest for the Best, she offered unique insights and substantive advice drawn from that expertise. Their discussion covered what organizations should do to make strategy part of their culture, how to recognize and avoid “Dead Person Working” syndrome, and what leading companies do to invest in their people. Freiberg also shared her conviction that leadership is really about relationships unfolding and gave tips on how leaders can use feedback as a gift for growth rather than as a destructive tool.

“Jackie Freiberg shares her in-depth knowledge of what really goes on inside companies like Southwest Airlines,” says Ringle. “You’ll find ideas that will make you re-think how your managers and frontline staff relate to customers because many, if not most, companies fail to use customer feedback to improve their internal systems and build stronger relationships. Commercial innovation comes from doing things that haven’t been done before (like injecting humor into the airline safety announcements) and using it to advance your business goals. It takes courage to make some of these changes, and listening to Jackie Freiberg helps you take some of those steps.”

Bill Ringle, America’s Business Growth Strategist, is founder of the Rapid Rise Business Growth SystemTM, the proven step-by-step system that shows you exactly how to connect and do business with your ideal customers in record time. He works with high performing entrepreneurs and CEOs who want to overcome the five big challenges to business growth so that they can run profitable and rewarding business rather than become stuck and overwhelmed in unfulfilling and draining roles. He has worked on four continents, is the author of four business books, and inspires and educates thousands of business leaders each year through his speaking, coaching, interactive programs, and products.

To listen to Bill Ringle's interview with Jackie Freiberg, visit To learn more about Jackie Freiberg, visit her website,

Meredith Hegg
491 Baltimore Pike, Suite 209
Springfield, PA 19064