Friday, December 27, 2013

Companies Must Restructure Management Systems to Achieve Greater Efficiency, Flexibility and Competitiveness

In times of crisis, adopting the Business Process Management (BPM) model can transform this delicate and momentous situation into a great opportunity for the future.

Woburn, MA, December 27, 2013 – AURA (, a global provider of Business Process Management (BPM) software, has announced that, during the BPM Eastern Europe Summit held in Bucharest on November 21, where AuraPortal was presented the award for Best BPM Vendor in Eastern Europe, an interview was conducted with the Vice President of the company and speaker at the event, Pablo Trilles.

AuraPortal has been distinguished with great advantage over its competitors by Ovum in its Decision Matrix report and by other renowned analyst firms.

Here are some of the most noteworthy points:

Q. Given the difficulties that companies are experiencing to overcome the crisis which, as we are seeing, highlights the weaknesses of the current economical model, what need do they have to adopt the Business Process Management model?

A. In good economic times all companies do well, but it is in times of crisis that the businesses of the future are truly consolidated. With the help of a BPM (Business Process Management) Suite, this delicate and momentous situation can be transformed into a great opportunity for the future, giving the company a tool that eases adaption and increases its resilience in dealing with the ongoing market changes.

Q. But right now companies need to confront the depressed market, the credit crunch and many other problems in addition to improving their management.

A. Without a doubt these problems exist but they are out of their hands; only management improvement is within their control. They need to be prepared to increase efficiency, flexibility and competitiveness, which can be achieved through the correct implementation of a BPMS.

Q. Does a BPMS project require a large investment?

A. Not at all. With AuraPortal Cloud projects of any size can be undertaken with no initial outlay for infrastructure or programming, and can be implemented almost immediately.

Q. You keep mentioning the BPMS tool. Is it possible to manage processes without the help of a tool?

A. BPM implementation would not be efficient without a tool to ensure that all activities from the different company departments and areas are performed correctly, at the right time and by the appropriate people. I recommend that you watch the video titled Short Call: How most companies work. I'm sure you'll be able to relate to how most companies work and how they can be improved.

About AURA (
AURA is a global BPM (Business Process Management) software provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems.

AURA has a presence in 40 countries with more than 300 customers including, among others: Walmart, Toyota, General Motors, Pemex (Petroleos Mexicanos), Carrefour, ArcelorMittal, PepsiCo, Coca-Cola, Danone, INCAE, Kimberly-Clark, Yamaha,Royal KPN, Bristol-Myers Squibb, etc., as well as many Government Agencies and Departments in several countries. All of these customers benefit from maintenance contracts.

Its headquarters are in Europe (Spain and Holland) with an executive branch in North America (Florida). It also has offices in several countries and a vast network of partners who locally attend customers throughout the world.

John Charles
Aura Portal
400 Trade Center
Woburn, MA 01801-7472