• Almost Half of UK Consumers more Likely to Buy Goods which Display Product of the Year Logo
• 2009 Winners Achieved Average of £9.2 Million in Sales Over 12 Month Period
• Enter Before 1St July for Your Early Bird Discount!
London, UK, June 08, 2011 - The nation’s largest consumer vote on product innovation is back! For those looking to increase sales without relying on discounts, be sure not to miss the chance to enter Product of the Year 2012 to ensure your brand carries the ultimate seal of approval.
Now in its 8th year, the distinctive Product of the Year logo is the ultimate vote of consumer confidence as part of the largest and most representative survey of its kind. Research shows the Product of the Year logo is recognised by 67% of UK consumers and with 44% of shoppers more likely to buy goods carrying the logo, it’s the perfect way to ensure your product stands out*.
As an indication of Product of the Year’s selling power, new research from Kantar Worldpanel reveals that the 14 winning products from 2009 achieved an average of £9.2m in sales in the 12-month time period, against an average new product which achieves less than £1m after one year of its launch**.
Winners of this prestigious award typically see a 10-15% increase in sales, with some enjoying even greater success, such as Herbal Essences which saw a 135% YOY increase in sales***.
The Product of the Year awards are free to enter for any product or product line launched within the past 18 months. Entries received before the 1st July will receive a 15% early bird discount if the product passes the Jury Day test and is submitted to the research stage to be voted Product of the Year 2012.
CEO of Product of the Year Management, Mike Nolan, says "We’re really proud to be able to offer consumers a point of reference in an increasingly competitive FMCG market and, with new research reaffirming that winning brands stand to see their sales rocket, it seems like everyone’s a winner! If you think you’ve got a winning product for 2012, why not put it forward to see if the nation agrees?
Enter your product direct at: www.productoftheyear.co.uk
Deadline for Early Bird discount entries: 1st July 2011
Final entry deadline: 6th August 2011
Winner announced: January 2012
*Research by TNS: April 2009
**Kantar Wordpanel research, consisting of 25,000 UK households, evaluated sales performance of 14 POY winners over the 12-month period up to October 2010
***Procter & Gamble salon brochure, 2008
For more information, interview opportunities and images please contact:
Holly Dedman at Good Relations
hollydedman@goodrelations.co.uk 020 7861 3106
Or
Ruth Dundon at Good Relations
rdundon@goodrelations.co.uk 020 7861 3244
Notes to Editors:
Product of the Year is the UK’s largest independent survey into product innovation with over 12,000 consumers voting in a survey conducted by TNS Research International
The initiative has been running in the UK since 2005 and plans are currently underway to follow the success the scheme has seen around the globe, launching the awards in 15 new countries, including the USA, India, Japan, Brazil, South Africa, New Zealand and Australia. Winning manufacturers include Procter and Gamble, Reckitt Benckiser, Panasonic, PepsiCo and Del Monte, all previous winners.
Product of the Year at a glance:
* Established 25 years ago in France
* Currently in 28 countries around the world and growing
* Is an award for FMCG innovation including product function, design and packaging
* Average winner sales increase: 10 - 15%
* 90% of winners enter again each year
Full list of 2011 Product of the Year winners across 26 categories:
Category & winning product (Manufacturer)
Laundry Additives Lenor All Line Up (Procter & Gamble UK)
Alcoholic Drinks Smirnoff Flavours (Diageo GB)
Ambient Air Fresheners Air Wick Ribbons Scent Candle (Reckitt Benckiser)
Breakfast Cereal Chocolate Weetabix (Weetabix)
Cold and Flu Lemsip Max Lemon Flavour Tablets (Reckitt Benckiser)
Confectionery Toblerone Tobelle (Kraft Foods UK)
Non-Alcoholic Drinks Kenco Eco Refill (Kraft Foods UK)
Female Hair Removal Gillette Venus Spa Breeze (Procter & Gamble UK)
Feminine Care Always Simply Fits Flexistyle (Procter & Gamble UK)
General Household Duracell Ultra Power (Procter & Gamble UK)
Hair Treatments Silvikrin Heat Creations Blow Dry Spray (Procter & Gamble UK)
Instant Air Fresheners Febreze Aerosol Destinations Collection (Procter & Gamble UK)
Kids Dairy Chilled Munch Bunch Fromage Frais Strawberry 6-Pack (Lactalis-Nestlé Chilled Dairy)
Laundry Detergents Fairy Non Bio Gel (Procter & Gamble UK)
Makeup Healthy Mix Foundation (Bourjois)
Male Grooming Radox Men (Sara Lee)
Nappies Pampers Active Fit with Dry Max (Procter & Gamble UK)
Oral Care and Health Listerine Total Care Enamel Guard (Johnson & Johnson)
Pet Food Whiskas Simply (Mars Petcare UK)
Savoury Food Aunt Bessie’s Perfect for Chicken Yorkshire Puddings (Aunt Bessie’s)
Shampoo and Conditioner Head & Shoulders Itchy Scalp Care Shampoo & Conditioner (Procter & Gamble UK)
Single-Serve Dessert Pot Kit Kat Split Pot (Lactalis-Nestlé Chilled Dairy)
Skincare Imperial Leather SkinKind (PZ Cussons)
Snacks SnackaDoodle (Warburtons)
Laundry Stain Remover Vanish Oxi Action Extra Hygiene Stain Remover (Reckitt Benckiser)
Adult Chilled Dairy AERO Swirlie Bubbly Chocolate and Cream Mousse (Lactalis-Nestlé Chilled Dairy)
Contact:
Holly Dedman
Product of the Year
93 Newman Street
London W1T 3DT UK
020 7861 3106
hollydedman@goodrelations.co.uk
http://www.productoftheyear.co.uk
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