Tuesday, July 26, 2011

DNA BRANDS Continues Expansion by Finalizing a Deal with Two of the Biggest Names in the Southern California Energy Drink Business

Energized Distribution, LLC, the Former & Exclusive Red Bull Distributor for LA and Kern Counties and Paramount Sales Group, the 5 Hour Energy Drink Broker Covering California and Nevada Have Finalized a Deal to Sell/Distribute DNA Energy Drink(R) and DNA

Boca Raton, FL, July 25, 2011 - DNA Brands, Inc., (OTCBB:DNAX) announced today that it has selected Energized Distribution as its exclusive Southern California distributor for the sale and distribution of DNA's entire product line, consisting of DNA Energy Drink®, DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® will be the distributor's primary energy drink in L.A. and Kern counties where it operated as one of the country's largest Red Bull distributors.

Darren Marks, President and CEO of DNA said, "We couldn't have asked for more influential and cooperative partners as we begin operations in California. Energized and Paramount give us exactly what we need to kick off distribution in the Country's largest and most mature energy drink and action sports market."  Marks added, "Energized with its enormous distribution base provides the platform for rapid market penetration, while Paramount opens up a wide array of retail opportunities including supermarkets, drug chains, national convenience chains, club stores and mass merchandisers."

DNA BRANDS, make DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in three flavors; Citrus, Lemon Lime and Sugar Free Citrus. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surfing, Wakeboarding and Skateboarding and has received tremendous TV and media coverage. Independent retailers throughout the state sell the DNA Brand products as well as the national retailers Walgreens, CVS, Race Trac and Circle K.

True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding and its athletes are recognized stars in their own right.

For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnaenergydrink.com.
The DNA Beverage Corp. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7258

Suzanne Holbrook

Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.

Darren M. Marks
DNA Brands, Inc.
506 NW 77th St
Boca Raton, FL 33487
(954) 970 3826

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