Promotional Program to Run in Conjunction With Product Offerings at Walgreens Store Locations in South Florida
Boca Raton, FL, November 01, 2011 -- DNA Brands, Inc. ("DNAX.OB"), makers of the great tasting DNA Energy Drinks® and DNA Meat Snacks, each a favorite of the action sports community and its enthusiastic followers, announced today it will begin a month-long promotional program with the Miami Dolphins of the NFL that will highlight DNA's meat snack product at Walgreens' several hundred South Florida locations.
Under the terms of the agreement the Miami Dolphins designed and produced DNA-branded point of sale material, including a front door poster for product display provided by Walgreens to DNA in connection with the vendor promotion. The Dolphins also designed and produced features on its www.MiamiDolphins.com website and landing page. Features include Triple Play Banner advertisements making no fewer than 100,000 impressions per week during the promotion period. Winners of the promotion will receive tickets for an away game, airfare, hotel accommodations and a visit to the broadcast booth.
"As we continue to make our products more readily available to the public, marketing and promotional activities like the Dolphins Promotional Program become more and more important. We believe that these programs, combined with direct retail promotions and grass roots sampling, continue to create more trial and because of our award winning taste profiles, subsequently more customers," said Mel Leiner DNA's Executive Vice President.
About DNA Brands, Inc.
DNA BRANDS makes DNA Energy Drink®, the award-winning, best-tasting energy drink at the 2010 World Beverage Competition, and DNA Beef Jerky™ and DNA Shred Stix™. DNA Energy Drink® is a proprietary blend of quality ingredients in four flavors: Citrus, Lemon Lime, Sugar Free Citrus and CranRazberry. DNA is a proud sponsor of many action sport teams consisting of top athletes from Motorcross, Surf, Wakeboard and Skateboard, and has received tremendous TV and media coverage.
Independent retailers throughout the state sell the DNA Brand products, as well as the national retailers Walgreens, CVS, Race Trac and Circle K.
True to its actions sports roots, DNA BRANDS, INC., has earned national recognition through its title sponsorship of the DNA SHRED STIX STAR YAMAHA RACING TEAM where it competes on a world-class level in Supercross and Motocross, reaching millions of fans. DNA Energy Drink(R) can also be found in other action sports such as Surfing, BMX, Wakeboarding and Skateboarding, and its athletes are recognized stars in their own right.
For more information about DNA Energy Drink, its athletes and sponsorships, please visit www.dnabrandsusa.com
Suzanne Holbrook
Contact:
Darren M. Marks
President
(954) 970 3826
Safe Harbor Forward-Looking Statements
To the extent that statements in this press release are not strictly historical, including statements as to revenue projections, business strategy, outlook, objectives, future milestones, plans, intentions, goals, future financial conditions, future collaboration agreements, the success of the Company's development, events conditioned on stockholder or other approval, or otherwise as to future events, such statements are forward-looking, and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. The forward-looking statements contained in this release are subject to certain risks and uncertainties that could cause actual results to differ materially from the statements made.
Contact:
Darren M. Marks
President
DNA Brands, Inc.
506 NW 77th St
Boca Raton, FL 33487
(954) 970 3826
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