Wednesday, January 18, 2012
EducationDynamics Names Bruce Douglas Chief Marketing Officer
Veteran Marketing Executive Joins Top Higher Education Marketing Information and Technology Services Company
Hoboken, New Jersey, January 17, 2012 - EducationDynamics, higher education’s leading marketing information and technology services company, announced today the appointment of Bruce Douglas as Chief Marketing Officer. Mr. Douglas is a seasoned marketing professional with more than 20 years of extensive marketing and management experience. As Chief Marketing Officer, Douglas will cultivate EducationDynamics’ marketing strategy and head its Product Development, Media, Operations, Marketing and Business Intelligence teams.
“I am delighted to welcome Bruce to EducationDynamics. As an accomplished marketer with a record of consistent achievement across a number of direct response businesses, Bruce is a tremendous addition to our executive team,” said Tom Anderson, CEO of EducationDynamics. “His impressive track record of delivering results and successfully implementing a wide array of directly related marketing strategies will prove valuable as we continue to grow and evolve in support of our mission to help connect the right students with the right educational programs.”
Previously, Mr. Douglas served as general manager at Vertrue, the premier marketer of affinity and loyalty membership programs, where he had complete profit and loss responsibility for four different divisions. During his 15-year tenure at Vertrue, Douglas was deeply involved with all aspects of online marketing and lead generation, including: search engine optimization and marketing, affinity marketing, product management, new product development, client services and market research, among others. He also served as an executive committee member helping to develop corporate strategy. Prior to Vertrue, Douglas spent five years in the consumer marketing division of Time Inc. magazines.
“I’m excited to join EducationDynamics as Chief Marketing Officer,” said Douglas. “Higher education is critically important to success in the modern workforce and I look forward to being part of an organization that is committed to offering resources and information to make education more accessible to prospective students.”
Douglas holds an MBA in marketing from Columbia Business School and a Bachelor of Arts in history from Brown University.
EducationDynamics is higher education’s leading marketing information and technology services company dedicated to helping institutions find, enroll and retain students. Its content-rich and highly visible education websites, including EarnMyDegree.com, EducationConnection.com, eLearners.com, GradSchools.com, StudyAbroad.com, TestDriveCollege.com, TestDriveGradSchool.com and its special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition, as well as other innovative solutions including LeadWatchLive, its Web-based inquiry management system. Through Aslanian Market Research, the company brings decades of proprietary research, unparalleled market and student intelligence and best practice insights to clients. For more information, visit www.educationdynamics.com.
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