Tuesday, July 31, 2012

PGA TOUR Extends Health Initiative with Sponsorship of Living at Your Peak

Inaugural Health and Wellness Event in Vail Strongly Aligns with Mission of PGA TOUR’s Humana Challenge to Help People Live Healthier Lives


Vail, CO, July 31, 2012 - The PGA TOUR, whose Humana Challenge in partnership with the Clinton Foundation golf tournament launched earlier this year with a special focus on helping Americans live healthier lives, will extend its commitment to health this fall by supporting Living at Your Peak in Vail. Scheduled for September 13-15, Living at Your Peak is the nation’s only gathering designed to help health-conscious individuals and influencers discover how to live longer, better and impact the well-being of their world.


“When the PGA TOUR launched the Humana Challenge, we were thrilled to see such a prominent organization use its platform to help Americans live healthier lives,” said Jamie Stone, Living at Your Peak event champion and a board member of the Vail Symposium, a non-profit organization responsible for Living at Your Peak. “We are proud to partner with this organization to extend its commitment to health to the Vail valley.”


The Humana Challenge, a collaboration among the PGA TOUR, Clinton Foundation and Humana, uses its stature and visibility as a PGA TOUR tournament to challenge individuals to better understand their role in their own well-being and to take steps to improve and maintain their health. In addition to public education initiatives throughout the week, the tournament features healthy concession options and on-course well-being activities for tournament spectators. The second annual Humana Challenge will be held January 14-20, 2013.


“As a strong adjunct to our own health initiatives, Living at Your Peak closely aligns with the Humana Challenge’s mission and will help us achieve our goal to motivate people to live healthier lives,” said Tim Finchem, commissioner of the PGA TOUR. “The PGA TOUR is strongly committed to supporting initiatives that promote health and well-being, which is why we are proud to sponsor this event.”


Living at Your Peak is organized by the Vail Symposium, a grassroots, non-profit organization providing thought-provoking, diverse and affordable educational programs to the Vail Valley community. Event sponsors include Vail Valley Medical Center, HealthONE, the Town of Vail, The Steadman Clinic, Vail Summit Orthopaedics, Vail Resorts, PGA TOUR, Triumph Development, the Vail Daily, Vail Beaver Creek Magazine, Antlers at Vail, Vitality Center, Opedix, Udi’s Gluten Free Foods, The Biegler Foundation, Colorado Access, Wendy and Paul Raether, the Anschutz Health and Wellness Center, Vail Luxury Magazine, The Denver Athletic Club and the Steadman Philippon Research Institute.


For more information about Living at Your Peak, please visit http://www.livingatyourpeak.org. To learn more about the Humana Challenge, please visit http://www.humanachallenge.com.


About Living at Your Peak
Living at Your Peak is a two-and-a-half day summit designed to help individuals learn how to live longer, better and influence positive change in the wellbeing of the world around them. The event is designed to promote lifelong health and fitness through customized experiences in an intimate setting. Program presenters are proven experts and peak performers in the fields of fitness, nutrition, cognitive and emotional wellbeing, preventive medicine and cutting-edge research. Living at Your Peak is organized by the Vail Symposium. For more information, please visit http://www.livingatyourpeak.org, like us on Facebook at facebook.com/LivingatYourPeak, follow us on twitter at @LivingaturPeak or follow us on LinkedIn at linkedin.com/company/living-at-your-peak.


About the Vail Symposium
The Vail Symposium is a grassroots, non-profit organization that has been part of the life and history of Vail since 1971. Its mission is to provide educational programs for the Vail Valley community that are thought-provoking, diverse and affordable. A (501)(c)(3) non-profit organization, the Symposium is almost entirely donor-funded. For more information, please visit http://www.vailsymposium.org or call 970-343-9918.


Contact:
Shannon Fern
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303-433-7020
sfern@csg-pr.com
http://www.csg-pr.com

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