The owners behind Monterey’s Alvarado Street Brewery have decided to rebrand their third location, Yeast of Eden (located in the Carmel Plaza) to Alvarado Street Brewery & Bistro.
Carmel, CA, May 28, 2020 - The owners behind Monterey’s Alvarado Street Brewery have decided to rebrand their third location, Yeast of Eden (located in the Carmel Plaza) to Alvarado Street Brewery & Bistro. This comes at a time when restaurants are preparing to reopen for dine-in service for the first time since March, and many small business owners have reformulated their approach to surviving in a post Covid-19 world.
Deeply rooted in the Monterey Peninsula, the Alvarado Street brand has expanded into a globally recognized, world class brewery achieving prestigious national and international awards, helping put the Monterey Peninsula on the map for craft beer fans. The initial brewpub in Monterey was founded in 2014 and was followed by the establishment of a production brewery and taproom in Salinas in 2016. Yeast of Eden, the name of Alvarado Street’s barrel aged sour beer project, was chosen as the name of the owners’ third location, which opened in December of 2018 in Carmel Plaza. According to Co-Owner and Brewmaster J.C. Hill, “the Yeast of Eden brand will continue producing wild & sour beers at our Salinas location, while the focus of the Carmel brewpub will be mainly hoppy beers; IPAs and the like, as well as lagers and progressive R&D batches that we can scale up into cans at our Salinas location. We will be pouring everything we make at our Monterey & Salinas locations as well and will be offering cans of beer to go. We routinely come out with 3-4 different beers in cans each week, so it’ll be nice for Carmel locals & visitors alike to be able to access these fresh, fun beers.”
Executive Chef Steven Patlan’s Carmel menu will blend California coastal cuisine with a regional twist, sourcing as many local ingredients as possible. A variety of mouth-watering burgers & sandwiches can be expected along with daily specials that are designed to pair with fresh beer made on-site. His roots
growing up in the Central Valley gave him a knack for smoked barbeque, which will be the main special every Saturday and includes low & slow cooked baby back ribs, tri tip, hot links & chopped pork shoulder. Sunday will feature a seafood boil with choices of local Dungeness crab, Mexican white prawns, and Louisiana crawfish (flown in fresh the day before) served with sweet corn, fingerling potatoes & smoked andouille sausage.
Final details of food offerings are still being developed as Monterey county restauranteurs await guidelines from local officials to reopen for dine-in service, but regardless, Alvarado Street Brewery & Bistro will open for curbside takeout of food and beer starting Wednesday, June 3rd. Hours of operation will be 3 to 8 pm, Wednesday & Thursday, and 12 to 8 pm Friday through Sunday. Mondays & Tuesdays will be closed, but the owners hope to resume operation on those days once normal occupancy levels are permitted in restaurants, later in the reopening process.
Alvarado Street’s newly branded location in Carmel-by-the-Sea is uniquely positioned for outdoor dining, with an expansive patio in the Plaza’s courtyard that will see tables safely distanced at a minimum of six feet away from one another. The restaurant’s owners and management are working diligently to take all precautionary measures from the state and CDC guidelines to ensure a safe dining environment for patrons and employees alike.
Carmel Plaza Suite 112 May 27, 2020
Carmel-by-the-Sea, CA
Contact: Wendy Walker, 925-286-8661
wendy@alvaradostreetbrewery.com
Alvarado Street Brewery & Bistro is located on the courtyard level of Carmel Plaza, on the Northeast corner of Mission Street and 7th Ave. in Carmel-by-the-Sea. Curbside pickup is accessed through the entrance on Mission Street, and an online ordering platform with menu offerings can be found at www.asbcarmel.com. Call in orders can be placed at 831-293-8621. You can follow Alvarado Street’s Bistro location on Instagram and Facebook at @asbcarmel. Call in orders can be placed at 831-293-8621. For more information please contact Wendy Walker at wendy@alvaradostreetbrewery.com
Contact:
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93901
(831) 747-7455
http://www.asbcarmel.com
Carmel, CA, May 28, 2020 - The owners behind Monterey’s Alvarado Street Brewery have decided to rebrand their third location, Yeast of Eden (located in the Carmel Plaza) to Alvarado Street Brewery & Bistro. This comes at a time when restaurants are preparing to reopen for dine-in service for the first time since March, and many small business owners have reformulated their approach to surviving in a post Covid-19 world.
Deeply rooted in the Monterey Peninsula, the Alvarado Street brand has expanded into a globally recognized, world class brewery achieving prestigious national and international awards, helping put the Monterey Peninsula on the map for craft beer fans. The initial brewpub in Monterey was founded in 2014 and was followed by the establishment of a production brewery and taproom in Salinas in 2016. Yeast of Eden, the name of Alvarado Street’s barrel aged sour beer project, was chosen as the name of the owners’ third location, which opened in December of 2018 in Carmel Plaza. According to Co-Owner and Brewmaster J.C. Hill, “the Yeast of Eden brand will continue producing wild & sour beers at our Salinas location, while the focus of the Carmel brewpub will be mainly hoppy beers; IPAs and the like, as well as lagers and progressive R&D batches that we can scale up into cans at our Salinas location. We will be pouring everything we make at our Monterey & Salinas locations as well and will be offering cans of beer to go. We routinely come out with 3-4 different beers in cans each week, so it’ll be nice for Carmel locals & visitors alike to be able to access these fresh, fun beers.”
Executive Chef Steven Patlan’s Carmel menu will blend California coastal cuisine with a regional twist, sourcing as many local ingredients as possible. A variety of mouth-watering burgers & sandwiches can be expected along with daily specials that are designed to pair with fresh beer made on-site. His roots
growing up in the Central Valley gave him a knack for smoked barbeque, which will be the main special every Saturday and includes low & slow cooked baby back ribs, tri tip, hot links & chopped pork shoulder. Sunday will feature a seafood boil with choices of local Dungeness crab, Mexican white prawns, and Louisiana crawfish (flown in fresh the day before) served with sweet corn, fingerling potatoes & smoked andouille sausage.
Final details of food offerings are still being developed as Monterey county restauranteurs await guidelines from local officials to reopen for dine-in service, but regardless, Alvarado Street Brewery & Bistro will open for curbside takeout of food and beer starting Wednesday, June 3rd. Hours of operation will be 3 to 8 pm, Wednesday & Thursday, and 12 to 8 pm Friday through Sunday. Mondays & Tuesdays will be closed, but the owners hope to resume operation on those days once normal occupancy levels are permitted in restaurants, later in the reopening process.
Alvarado Street’s newly branded location in Carmel-by-the-Sea is uniquely positioned for outdoor dining, with an expansive patio in the Plaza’s courtyard that will see tables safely distanced at a minimum of six feet away from one another. The restaurant’s owners and management are working diligently to take all precautionary measures from the state and CDC guidelines to ensure a safe dining environment for patrons and employees alike.
Carmel Plaza Suite 112 May 27, 2020
Carmel-by-the-Sea, CA
Contact: Wendy Walker, 925-286-8661
wendy@alvaradostreetbrewery.com
Alvarado Street Brewery & Bistro is located on the courtyard level of Carmel Plaza, on the Northeast corner of Mission Street and 7th Ave. in Carmel-by-the-Sea. Curbside pickup is accessed through the entrance on Mission Street, and an online ordering platform with menu offerings can be found at www.asbcarmel.com. Call in orders can be placed at 831-293-8621. You can follow Alvarado Street’s Bistro location on Instagram and Facebook at @asbcarmel. Call in orders can be placed at 831-293-8621. For more information please contact Wendy Walker at wendy@alvaradostreetbrewery.com
Contact:
Marci Bracco Cain
Chatterbox PR
Salinas, CA 93901
(831) 747-7455
http://www.asbcarmel.com
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